Working with Salt Marketing has been a game-changer for our business. From day one, their team demonstrated a deep understanding of our goals and crafted a marketing strategy that delivered real, measurable results. Their creativity, professionalism, and responsiveness set them apart from other agencies we've worked with in the past. Our brand visibility has increased significantly, and we've seen a noticeable boost in engagement and sales. What really impressed us was their commitment to transparency and collaboration—every step of the process was clearly communicated, and they were always available to answer our questions or adjust strategies as needed. If you're looking for a reliable, innovative, and results-driven marketing partner, I can't recommend Salt Marketing highly enough. Truly a 5-star experience!
Get A Complete Wellness Marketing System
Running in 30 Days
Even if You Hate Tech or
Don’t Know Where to Start
Get the strategy, tools, and support to finally attract new clients, keep them engaged and grow your practice with confidence. Take our 5-question quiz to see if you qualify to get the first month for $1.
Why Marketing Feels Like An Uphill Battle...
You put in the work. You built something real. And if anyone knows the struggle of getting marketing to actually work for a wellness business, it’s you.
You've probably...
And through it all, you kept showing up. You’re still here. Still growing. Still committed to making this work.
If you’re over it, keep reading. Because, spoiler alert, there’s a smarter, way-less-soul-sucking way to grow.
WHAT YOU'LL HAVE WITH
The Salted Edge...
We literally started out
doing All The Things
(just like you.)
Then, we developed a system that changed everything.
WITH THE SALTED EDGE
You'll Immediately Be Able To:
Install Your Systems
- Master marketing with a step-by-step playbook
- Put client follow-ups and bookings on autopilot
- Organize campaigns with a clear content calendar
- Simplify tech with tools and guidance that work
- Turn scattered marketing into one seamless system
Streamline Your Marketing
- Generate fresh content with your AI marketing coach
- Launch campaigns fast with plug-and-play templates
- Unlock endless ideas in the AI Content Lab
- Save time with swipe files, guides, and checklists
- Show up consistently without starting from scratch
Accelerate Your Growth
- Get answers and accountability in live weekly coaching
- Connect with peers building thriving wellness practices
- Scale faster with advanced automations and shortcuts
- Tap into done-for-you services when you need them
- Build unstoppable momentum with ongoing support
Reclaim your practice growth peace
You're one click away from actually enjoying your marketing!
The Salted Edge Will Show You...
You'll finally understand what it means to clarify your message and stand out in a sea of wellness sameness. Learn to speak directly to the people that need you in a way that feels clear - not cringey.
Likes on social are cute, but they don't pay the bills. Learn how to optimize your website so you can stop chasing people and build the conversion strategies that generate real conversation, bookings, and revenue that drives growth.
Create a simple, repeatable plan that eases the overwhelm with automation, AI tools, and genuine connection through personalized outreach. Inspire the reviews, referrals, and repeat business to create a marketing flywheel that works for you day after day and year after year.
WE'LL TAKE ALL THE RISK
Get your first 30 days for just a dollar!
When You Join The Salted Edge Today
You'll click your membership link to instantly access...
Five Guided, No-Fluff Modules
- Attract Your People - Get clear methods to understand your perfect client and bring them to you so you can create connections, authority and trust.
- Convert Paying Clients - Understand the key steps that turn eyeballs into revenue.
- Create Raving Fans - Make magic happen with reviews and referrals that mean your patients do your marketing for you.
- Make Marketing Easy - Rinse and repeat with marketing automation that duplicates - and amplifies - success.
- Maximize Your Results - Dive into the metrics so you know what's working, what to leverage, and what to let go of.
GET ALL FIVE MODULES, PLUS:
These powerful resources that give you everything you need as an action-taker to market and grow your practice:
AI CONTENT LAB
Your Wellness-specific AI coach makes creating content for your practice fast and easy. From socials to articles, bios to emails, get personalized content that works.
GUIDES
Never get stuck Googling "how do I..." again. These industry-specific resources give you answers and step-by-step instructions with no more searching or guessing.
TEMPLATES
Leap ahead with done-for-you posts, emails, and workflows that save time and money. Get the basics, customize to your practice and your audience and - done!
ACADEMY
Don't feel like you have to turn your practice over to a marketing agency. Understand strategy and gain the skills that power success!
TECH TOOLS
Love it or hate it, the truth is, you need tech to run a successful practice. Get our recommendations with platform-specific videos and links.
AUTOMATION LIBRARY
We've thought through everything for you - from attraction & conversion to re-engagement, even reviews & referrals! Pre-built automations make it easy.
WEEKLY COACHING
If you get lost or stuck, weekly coaching sessions with the Salt Marketing team make sure you're never alone. Weekly or as often as you like.
COMMUNITY
Connect with like-minded practitioners who are working to market and grow. Share resources, stories of success, and find out what's working now.
Who IS A Good Fit
For The Salted Edge?
Who IS NOT A Good Fit
For The Salted Edge?
Working with Salt Marketing is one of the best things that has ever happened to my business. I've gained clarity around who my customer is and what they really want. They've helped me in all aspects, from SEO to social media to email marketing and more. Their team is insightful, helpful, kind, and encouraging. If you're looking for marketing help to take your health and wellness company to the next level, I highly recommend!
Jessica Scully - Owner, PaleoScaleo
I appreciated the professionalism and expediency with which trouble shooting happens. Jennifer is extremely knowledgeable of what she does well. Thanks for helping me out with an area that is not what I do well!
Dorothy Draa-Miller - Founder/Owner
We recently threw an Olymipic Weightlifting camp and we didn't really know what to do so we turned to Salt Marketing and through their expertise, we were able to hit a much broader audience than we could have if we had done the marketing in-house. If anybody is going to think about breaking into this thing, internet marketing or anything like that, I recommend using these guys. They were an absolute delight to work with, they knew exactly what they were talking about, they absolutely blew my expectations out of the water.
Mike Stark - Owner, Holy City Crossfit
The website looks amazing! Thanks so much for putting this together and let the team know we really appreciate the hard work! Ashton and I wanted to say we are very impressed with you and Taylor and how on top of everything you have been. We feel that each meeting we have more direction and opportunity for our business to grow. Everything you have produced so far has been wonderful.
Dr. Jared Guichard - Owner, JAG Medical Spa
Fantastic experience working with the Salt Marketing team -they are quick to respond, super attentive to every detail, and truly committed to supporting my goals. It’s rare to find a marketing team that not only listens but also acts swiftly and strategically to help bring your vision to life. Their professionalism and dedication have made the entire process smooth and effective. I’m looking forward to our continued collaboration. Highly recommend!
Angie Ferguson & Todd Schultz - Founders & Owners, m.PWR Wellness
For anyone who feels they are falling short or are just truly drowning trying to figure out how to navigate marketing in social media, I highly recommend Salt Marketing to help you find your way.
McKenzie Faith - Author
OH MY FREAKING GOSH, YOUR WORK IS INCREDIBLE. THIS IS MAGIC. Your talents are MAGIC!!! I can't even...this is so phenomenal. Thank you so, so, sooooo much. I am stunned, actually. Thank you, Jennifer & Team!!!!
Holly Werstein, RN, MBA, PMHNP-BC - Founder of Forest Path Psychiatry & Healing LLC
I’ve worked with a lot of marketing firms over the last decade and Jennifer and her team at Salt Marketing have broken the mold. The work product that they produced consistently exceeded my expectations and I’ve never found myself so satisfied with a vendor’s work before. Thank you so much!!
Marc Cotone - Owner
What I appreciate most is the innovation, efficiency, collaboration, and responsiveness. They listen, problem-solve, and create workable solutions that are win-win. Thank you Jennifer & team!
Kathleen Day - Owner, Patients & Profits
Jennifer and her team have empowered us to execute on defined marketing initiatives that too often fell on the backburner. She came into our organization, assessed our current efforts, assisted in developing a comprehensive marketing strategy, and has assisted in executing on every step effectively. I highly recommend her services.
Mark Thomas - Founder, Director of Operations
Jennifer is amazing and so professional. She took a blah and ugly website and turned into something BETTER than my vision. She constantly motivates me to move forward on my business dreams and offers help and suggestions from a pure intent to better myself. Thank you Jennifer.
Scarlett Jones, LMT - Owner, Healing Pieces of South Carolina
DON'T WAIT
The Next Click Could Change Everything
We're taking all the risk to offer you The Edge at this low Founder's Rate. Why?
We're this confident because we've seen it work again and again and again - and we want to see you succeed, too!
Member Rate
(Later)
$297
Monthly
Founders Rate
Only
$97
Monthly
You've Got Questions,
We've Got Answers!
Expect to invest about 2-4 hours per week to get the results you're looking for. The best part? Much of what you build inside your Salted Edge Membership will save you HOURS each week once it’s running. We're teaching you systems and automations that free you up so you can spend more time with clients—and less time on marketing chaos.
Absolutely. The Salted Edge is designed with small teams (or solo practitioners) in mind. Whether you’re a one-person powerhouse or leading a small but mighty crew, your membership shows you how to implement simple, scalable systems that fit your business. No marketing department required.
We stand behind the resources and content in The Salted Edge membership, so we don't issue refunds, but you're never locked in. Join anytime, cancel any time.
Membership in The Salted Edge delivers a full system specifically for wellness businesses. This means we help you attract new clients, convert them efficiently, retain them long-term, and automate your operations to reduce overwhelm. Plus, we use real-life examples from wellness practices, so everything feels super relevant and actionable.
Actually, this is the perfect time to join! The Salted Edge helps you create systems that lighten your load, even while you’re busy. The sooner you implement these tools, the sooner you’ll free up space in your schedule and reduce the risk of burnout.
Both! You’ll learn how to attract more qualified leads AND how to build systems to convert and retain them. Think: more of the right clients + a system that makes the whole process easier and more predictable.
Yes! We break things down step-by-step, and you’ll have templates, checklists, and walkthroughs to make everything simple. Plus, we recommend tools (including beginner-friendly ones) that are easy to implement even if you don’t consider yourself tech-savvy.
Many of our members start seeing wins in just a few weeks—things like freeing up time, getting more inquiries, and feeling more confident about their marketing. The bigger wins (like fully systematized client attraction and retention) typically happen within 60-90 days as you roll out more of what you’ll learn.
The Salted Edge was built with a wide range of wellness practitioners in mind — functional medicine clinics, medspas, therapists, CrossFit gyms, holistic health coaches, you name it. If you offer wellness services and want to grow without burning out, this membership is for you.
Hi! I'm Jennifer
I’m Jennifer Orechwa—and yes, behind the Salted Edge, you’ll find someone with 30 years in digital marketing, who traded the corporate rat race to cheer on wellness practitioners like you.
Over the years, I've seen bright, dedicated healers—med spas, functional medicine, fitness, and more—building beautiful practices, then burning out trying to juggle it all. Together, we walked through the overwhelm, the scattered strategies, the “Is this working?” worry.
That “aha!” moment that changed everything? It happened when I realized that wellness marketing didn’t have to be a constant chore. It could be a quiet engine that runs beneath your heart-centered business—so you can do what you love most: helping people heal, grow, and thrive. That's why my team and I created The Salted Edge: a clear, soul-aligned marketing system that lets you consistently attract, convert, and retain clients without the burnout…even if you hate tech or don’t know where to start.
With The Salted Edge, we made our powerful system accessible to everyone—so you can build a business that supports your vision and your wellbeing.
This membership isn’t just a marketing program. It’s an invitation to a movement and a community that is dedicated to doing it differently—with strategy, heart, and your sanity beautifully intact. Because you don’t need more noise—you need results, rhythm, and a marketing system that simply works.
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