Hey Shakers, and welcome to Worth Your Salt, the podcast that shakes up your marketing game in the health and wellness industry. Join us as we dive into the trends, tools, and resources for not only fitness and nutrition companies, but also for organizations that focus on overall physical and mental health and appearance.
So today we're talking about a challenge we hear often from health and wellness practitioners, and that's the complaint that we're doing, everything we can think of, and we are still not growing. It's a very common complaint. So we've come up with five secrets to growth, specifically in the health and wellness industry that can get you outta that rut, basically. And it's gonna be a great episode.
So buckle up because we're covering a lot and we're super excited to dive in.
Five Growth Secrets In Health & Wellness
It's easy to fall into the trap of thinking, "We've got to literally throw money at Google or Facebook to reach our ideal clients." It can feel like every competitor is doing it, so it must be the way to growth. But there are other, often overlooked, but more effective ways to connect with those wellness seekers out there.
And that leads us to our first growth secret, which is inbound marketing. Inbound is the process of attracting customers to your business through the creation of valuable content and experiences. So it's all about providing value and building relationships rather than just trying to sell something. So our second growth secret I wanna talk about is how we bring our ideal target market to that content.
It's certainly not a build it and they will come kind of situation. No, No, not at all. There's a lot of strategy that goes into inbound marketing, and our second secret is optimizing that content, which means knowing your target market and what they are looking for. Yeah. And I know a lot of people who aren't necessarily in marketing, they, they fear search engine optimization, s e o, it seems like so much alchemy and magic, but really there's a science behind it. And by relying on the data, you can really ensure that you're getting great content that brings the exact person you're looking for, right? That's the whole point.
So in the SEO space, I most often hear people say, I did the keyword research and I infuse all those keywords into my content, and I have no idea what else to do. It's just outta my hands at this point. Meaning that's they're waiting for the magic at that point. And a huge piece of SEO that a lot of people are missing is that data collection, the analysis, and then readjusting based on the data. So we'll get into this in a little bit more detail, but it is imperative to your SEO strategy that you become a data nerd. If you don't have spreadsheets and trackers and reports running all the time, then you're just gonna get left behind and you won't be able to compete with the big dogs.
Which I think is what probably scares most people off. But understanding that I think is something we're gonna get to today. So the third secret that we want to talk about centers around communication, specifically email and social media communication. So if there's one element of your communication with your target market that is key to growth, we're gonna talk about that and how you can get to It.
And fourth, we're gonna talk about how really, how you can really leverage referrals. Often in the health and wellness industry, we think, and we hope that if we do a great job, the referrals are just gonna come flowing in. But the reality is that hope is not a sound strategy, unfortunately. And so we're going to talk about how you can be strategic about referrals, not just from clients, but from other people in your industry as well.
And the fifth and final secret to growth is conducting regular audits of your marketing strategy. So by reviewing your marketing efforts on a regular basis, you can easily identify areas for improvement and uncover hidden opportunities that you didn't know were there.
Let's dig into how we can take advantage of all five of these tools to supercharge our growth!
Podcast: Play in new window | Download