In this blueprint for podcast success, explore why hosting your own podcast can be a game-changer for promoting your health or wellness business! Today, Jake Mowery, Brand Strategist for Salt Marketing interviews Jennifer Orechwa, host of Worth Your Salt and former host of the award-winning ProjectHR podcast (100+ episodes) about how podcasting can work for you. Discover the unique benefits of podcasting as a marketing tool and a platform for building your brand's authority in the industry.
We pull back the curtain to share our personal processes for consistently producing fresh content, and offer great insights into staying organized and motivated. We also talk about the art of securing guest appearances and fostering effective communication with your podcast guests, highlighting strategies for attracting experts and influencers in your niche. To top it off, we reveal valuable tips on amplifying your podcast, ensuring it reaches a wider audience and makes a lasting impact.
You'll learn:
- The compelling advantages of starting your own podcast for your health or wellness business
- Proven techniques for maintaining a consistent podcast production schedule
- Strategies for approaching and collaborating with potential podcast guests
- Effective methods for promoting and growing your podcast
Jennifer Orechwa is the CEO of Salt Marketing, where she leverages her expertise in marketing and branding to help businesses thrive. With a passion for podcasting, Jennifer shares her insights on how the medium can enhance brand visibility and foster connections with audiences.
Timestamps
- 01:00 - Introduction and Flipping the Script - Jake takes over the hosting duties to interview Jennifer.
- 02:30 - Finding Guests Discover our strategies for identifying and reaching out to potential podcast guests.
- 07:00 - Consistency in Production Learn how we maintain a regular podcasting schedule and the tools we use.
- 12:00 - The Importance of Podcasting for Business Explore why we believe podcasting is crucial for growing our brand.
- 17:00 - Engaging Content Creation Tips for crafting compelling episodes that resonate with listeners.
- 22:00 - Final Thoughts and Advice Jennifer shares her parting insights on getting started with podcasting.
Finding and Inviting Guests
Finding the right guests can significantly enhance your podcast’s appeal. By exploring platforms like Amazon to discover authors and leveraging existing connections, we tap into a wealth of potential guests who bring unique perspectives and expertise to the table. Networking remains a cornerstone of our approach, as it fosters relationships that can lead to engaging content.
Once we identify suitable guests, our invitation process is designed to make them feel valued and comfortable. Offering a clear outline of what to expect and being flexible with recording times helps set the tone for a positive experience, which ultimately translates to better conversations on-air.
Consistency and Content Creation
Maintaining consistency is key in the podcasting world. We implement a structured schedule and utilize project management tools to keep track of recording sessions, editing, and promotional timelines. This level of organization not only helps us meet our weekly release goals but also ensures that each episode is polished and impactful.
Podcasting has transformed how we connect with our audience. It’s more than just a marketing tool; it’s a platform for storytelling and building community. By focusing on creating engaging content that addresses the needs and interests of our listeners, we cultivate a loyal following that contributes to our business’s growth.
Links & Resources
Podcast: Play in new window | Download