If you know (like, really know) that social media has gotten out of hand, today's Worth Your Salt guest, Annie Schiffmann of Downstage Media is the voice of sanity you're looking for. With a new framework to help you put out content faster, free up time, and build your brand, Annie's new book, Simple Social Media explains the PAGER method that will help you create more content in less time and avoid burnout. Annie's PAGER method is a repeatable strategy that works for any brand, on any platform to give you presence - without the pressure!
You'll learn about:
- Why social media is so complicated - and why it doesn't have to be
- An evergreen strategy that works - no matter what platforms are trending
- How you can save time with the PAGER method for social media
Annie Schiffman is a seasoned social media strategist and the owner of Downstage Media, a company dedicated to guiding businesses through the complexities of social media marketing. With a background that combines storytelling and practical marketing tactics, Annie empowers health and wellness practitioners to develop authentic online presences. Her book, Simple Social Media, distills her expertise into easy-to-follow strategies, making social media accessible to everyone, regardless of their experience level. Annie’s enthusiasm for music and pop culture uniquely shapes her approach, allowing her to connect with audiences in engaging and relatable ways.
Timestamps
0:00 – Introduction to Annie Schiffman and her background
3:45 – Surprising tips for effective social media marketing
10:20 – How to differentiate your brand voice in a competitive market
16:50 – An in-depth explanation of the PAGER method
25:30 – Key takeaway: The importance of engaging with others to grow your presence
30:00 – Lightning round questions and final thoughts
Unlocking the Power of Social Media Engagement
Annie highlights the often-overlooked strategy of sharing and commenting on others' posts as a game changer in social media marketing. She emphasizes that dedicating just 15 minutes a day to engage with peers can yield significant results. For health and wellness practitioners, this means celebrating collaborations—like sharing a local chiropractor's post if you're a massage therapist. Such gestures not only build community but also enhance visibility. When someone sees their content shared, it fosters goodwill, creating a supportive network that benefits all parties involved.
Moreover, engaging with others allows practitioners to showcase their expertise without overt self-promotion. By offering insightful comments on relevant posts, they can position themselves as knowledgeable resources. This two-way engagement enriches their online presence and nurtures relationships, ultimately leading to greater trust and credibility within their niche.
Embracing Your Unique Brand Voice
For health and wellness professionals, standing out in a crowded marketplace hinges on embracing their distinctive brand voice. Annie encourages listeners to identify what makes them unique—be it their passion for music, a sense of humor, or a particular approach to client care. By weaving these elements into their social media content, practitioners can create a cohesive brand identity that resonates with their target audience.
Annie highlights that consistency is key. Whether it’s sharing personal anecdotes, using relatable language, or employing humor, these elements should shine through in every interaction. Practitioners are encouraged to think about the vibe they want to convey, ensuring that their social media presence mirrors the welcoming atmosphere of their physical practice. This alignment not only attracts clients but also fosters loyalty, as audiences are drawn to authenticity.
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