Have you ever lost your groove as a business owner? Once your health or wellness business is established, it can be easy to lose the momentum you once had, that passion for growth that made you start your business in the first place. That's when you know that it's time to enlist some help! Joining us today to help us get re-inspired and fired up is Jessica Scully, Owner, Blogger, Recipe Creator Extraordinaire at Paleo Scaleo.
Jessica has been down this road and back again and today, she's sharing with us:
- What inspired her when she first got started - and how that has changed
- How she knew she needed to refocus her energy
- The things she did to get her business back on track
- The role a good brand story can play in your company's growth
- How understanding the customer journey changed her perspective
How To Get Your Groove Back
"Paleo Scaleo is a health and wellness food blog, and it actually started back in 2015. We had a house fire, and we were forced to move out of our house for 11 months while they were reconstructing everything. And a lot of good things came out of that; I just started cooking while we were in our rental and kind of playing around in the kitchen.
And some of the recipes I was making, I said, "I really wanna write this down." I want to have this again so that I can make it again, because everyone's really enjoying what I'm making. So I did a little research and I figured out how to start a blog.
I didn't know what I was doing. I learned the website and you feel like you're making progress throughout all those steps because even if it's not growing, you're learning, right? For me, I was learning how to build the site and learning how to put all these parts and pieces together.
And then got to this point where it kind of... plateaued. And I'm like, I want to do more. I want to go farther, but I don't know what to do next. I don't know how to get to the next step."
Listen to the full episode below to hear how Jessica got inspired to get her business back on track!
Resources in this episode:
PaleoScaleo.com
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