Do you think it's difficult or complicated to get media coverage to help increase your company's visibility in the marketplace? Hold on tight because you're about to discover the keys to reaching journalists, reporters, televisions and major news websites! Today, we're sharing how it's not only easy but affordable to issue a press release that gets you noticed. Mickie Kennedy, the visionary founder of eReleases.com is sharing how he's spent the last 24 years developing a system and a process that can help every health and wellness practitioner grow their authority by reaching nearly two million journalists.
In this episode, you'll learn
- How Mickie's journey led to the creation of eReleases.com, and why it's a game-changer for health and wellness entrepreneurs.
- The precise moments and strategies when issuing a press release can be the turbo-boost your business needs.
- Why press releases are not just surviving but thriving in the age of social media, and how they can complement your online presence.
- Real-world success stories that prove the undeniable impact of press releases on business growth
Mickey Kennedy is the president and founder of eReleases, a premier press release distribution service that empowers businesses to gain visibility and establish authority in their industries. With a robust background in public relations spanning over two decades, Mickey has collaborated with thousands of businesses, from startups to established brands, helping them craft compelling narratives that capture the attention of media outlets. His expertise lies not only in understanding the nuances of what constitutes newsworthy content but also in adapting to the evolving landscape of PR, making him a trusted resource for businesses aiming to amplify their presence.
Timestamps
0:00 - Introduction
2:30 - Mickey’s background and the evolution of PR
7:15 - Essential elements of an impactful press release
12:45 - Common pitfalls in press releases and how to avoid them
18:30 - The significance of headlines and quotes in media coverage
23:15 - How SEO can enhance the effectiveness of press releases
30:00 - Strategies for health and wellness businesses to leverage local media
35:30 - The future of press releases: AI and video integration
42:00 - Closing thoughts and available resources
The Art and Science of Press Releases For Wellness Businesses
Creating a press release that grabs attention goes beyond just writing well; it’s about understanding your audience and what makes your story newsworthy. Mickey stresses the importance of a compelling headline and a strong quote—two elements that can make or break your press release. A captivating headline hooks journalists and encourages them to read further, while a powerful quote adds depth and personality, giving journalists a unique angle to work with in their articles.
You’ll learn how to develop headlines that draw in readers and create quotes that resonate with your target audience. This knowledge will not only improve your press releases but also increase your chances of media pickup.
Leveraging Testimonials and Local Media
For businesses in the health and wellness niche, testimonials and case studies are invaluable. Mickey highlights how personal experiences and success stories can create an emotional connection with your audience, making your message more relatable and trustworthy. Additionally, he points out the often-underestimated power of local media outlets. By tapping into community newspapers, radio, and television, you can reach a highly engaged audience that’s already invested in local health and wellness issues.
Understand how to effectively use real-life stories to boost your credibility and explore opportunities in local media that can enhance your visibility. You'll discover strategies for positioning your business as a thought leader in your community and industry.
Links & Resources Mentioned In This Episode
- eReleases website
- Mickie's LinkedIn
- X - @eReleases
- Mickie's Recommended Book, Perry Marshall's 80/20 Sales and Marketing: The Definitive Guide To Working Less and Making More
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