12 Ways to Grow Your Health & Wellness Business In the New Year

Embarking on a journey to elevate your health or wellness business in the upcoming year is more than a resolution – it's a strategic commitment to the impact you can have. As the new year unfolds, a focus on health is the top resolution across the country. In an industry where you can find yourself competing for every client, it's vital to position your business for growth. 

Bringing together your passion and the potential for profit that can serve others means planning ahead. So today, grab your calendar and start planning out twelve great strategies to propel your business forward this year! Get inspired and then get to work - your success story begins with vision and becomes reality when you take action.

January: Crafting the Blueprint

Every step counts in the journey of growth, but positioning your business for growth begins with a well-thought-out plan. Start January by crafting a comprehensive business plan outlining your vision, mission, target audience, and growth goals. Set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives for the year ahead. This foundation will serve as the compass guiding your actions throughout the coming months.

"In the pursuit of success, planning is not just a step; it's the roadmap that transforms dreams into reality." - Fourwellness.co

February: Define Your Differentiation

In a saturated market, differentiation and messaging are the keys to standing out. Take February to identify what sets your health or wellness business apart. Is it a unique methodology, a specialized service, or a distinctive approach to well-being? Communicate this differentiator in your marketing materials, showcasing why clients should choose your services over others. Remember: clarity is key!

"When  you confuse, you lose." - Donald Miller, author of Building A StoryBrand

March: Content Creation 

As March ushers in the promise of spring, use this time to cultivate your online presence. Create a content calendar for the remainder of the year to help you produce original, valuable content on a regular basis. Keep your ideal clients in mind so you're always attracting them with your brand voice. Position your business for growth by sharing insights that showcase your expertise, whether it's blog posts, videos, or podcasts

April: Amplify Your Message

This month, amplify your message through various channels. Create a content calendar that helps you leverage social media platforms to connect with your audience, share your content, and engage in meaningful conversations. Start a regular email newsletter, or explore opportunities to appear on stages, podcasts, or webinars, expanding your reach and solidifying your position as an industry expert.

May: Organize and Optimize

Efficiency is the heartbeat of a growing business. Use May to streamline your processes and optimize your operations. Evaluate your workflows, identify bottlenecks, and implement automation wherever it makes sense. By optimizing your systems, you create a foundation for seamless growth. Optimize your website for search engines to ensure your content reaches your ideal audience organically.

June: Client Testimonials and Success Stories

Your clients' success stories are potent marketing tools. This month, get intentional about requesting testimonials from satisfied clients to build trust and credibility. Use these stories in your marketing collateral to position your business for growth and demonstrate the tangible impact of what you do to help your clients.

social media plan

July: Social Media Engagement

Engage actively on social media platforms in July. Respond to comments, participate in relevant conversations, and foster a community around your brand. By simplifying your approach to social media and building a solid online presence, you position your business for growth while attracting new clients and deepening your connection with existing ones.

August: Automate Your Systems

In the pursuit of growth, time is your most valuable asset. Automate repetitive tasks like appointment scheduling, email campaigns, and social media posts. By embracing automation, you free up time to focus on strategic initiatives and client engagement.

September: Networking and Partnerships

Forge meaningful connections within the health and wellness community. Attend industry events, join online forums, and explore potential partnerships. Networking helps you position your business for growth by opening up new opportunities, collaborations, and exposure for your business.

October: Client Referral Program

Tap into the power of word-of-mouth marketing by implementing a client referral program. Encourage satisfied clients to refer friends and family, rewarding them for loyalty. A well-executed referral program can significantly boost your client base.

November: Evaluate and Adjust

As the year's end approaches, evaluate your progress against the goals set in January. Identify what worked well and areas that need adjustment. Use this data to refine your strategy for the upcoming year and position your business for a second year of growth - with an eye to scaling your practice to a team-led environment that helps you lead your life exactly the way you'd like to.

December: Celebrate Achievements and Plan for the Future

Congratulations on a year of growth! Celebrate your achievements with your team and clients. Take this time to reflect on the journey and, more importantly, to plan for the future. Set new goals, envision the next steps, and embark on the upcoming year with enthusiasm.

FREE Wellness Pro Workshop

Unlock Your Wellness Business Potential: Access Our FREE Wellness Pro Workshop!

At Salt Marketing, we're passionate about empowering health and wellness practitioners and helping them position their businesses for growth. We understand your unique challenges and offer solutions to propel your business forward. Gain exclusive insights, strategies, and tools in our FREE Wellness Pro Workshop.  Seize the opportunity to transform your business and let the growth journey begin!

In the health and wellness realm, the journey is not just about the destination – it's about the steps you take and the commitment to continuous growth. By implementing this month-by-month action plan, you're not just working on your business but sculpting its future. Let the new year be the canvas on which your success story unfolds, painting a picture of prosperity, impact, and fulfillment.

Jennifer Orechwa

I love helping CEOs and business owners find innovative solutions to their unique growth challenges. Today, as a fractional CMO and agency owner, I offer clients over 20 years of marketing experience, from strategy to implementation to ROI and iteration to the next milestone.