The 7 Books Every Wellness Entrepreneur Should Read

Knowledge is power in health and wellness entrepreneurship, and the right insights can transform aspirations into achievements. To pave your path toward success, we've put together a list of seven  books that every wellness entrepreneur should read, to help invigorate your mindset and propel your business to new heights. From igniting innovation to mastering habits and cultivating resilience, each of these books is full of tangible tips and actionable insights that every health & wellness entrepreneur can find beneficial. So, without further ado, here are seven books every wellness entrepreneur should add to their arsenal!

1. The Lean Startup by Eric Ries

Eric Ries, an entrepreneur and bestselling author, is widely recognized as a thought leader in startup methodology. As a co-founder and CTO of IMVU, his insights stem from firsthand experiences in the trenches of entrepreneurship.

Book Summary:

"The Lean Startup" is a groundbreaking book that redefines how startups are built, and new products are launched. Ries introduces the concept of validated learning, advocating for iterative development and rapid experimentation to create sustainable business models. Fundamental principles include the Build-Measure-Learn feedback loop and the importance of focusing on the Minimum Viable Product (MVP).

What You'll Gain:

  • Understanding of lean startup principles
  • Strategies for rapid iteration and experimentation
  • Insights into customer development and product-market fit
  • Techniques for fostering innovation and adaptability

Interesting Insights:

Ries emphasizes the significance of pivoting—a strategic change in direction based on validated learning. He illustrates this concept with compelling real-world examples, demonstrating how successful startups have embraced flexibility and resilience in the face of uncertainty.

Trends can evolve rapidly, and consumer preferences shift unpredictably -- the lean startup methodology offers a strategic framework for navigating this uncertainty. By prioritizing customer feedback and continuous improvement, wellness entrepreneurs can refine their offerings, optimize their resources, and build resilient businesses that thrive amidst 

Link to grab this book: The Lean Startup

2. The Power of Habit by Charles Duhigg

Charles Duhigg, an investigative reporter for The New York Times, delves into the science of habit formation with a keen journalistic eye. His research explores the neurological mechanisms behind habits and their profound impact on individual behavior and organizational performance.


"The Power of Habit" delves into the science of habit formation, exploring how habits shape our lives, businesses, and societies. Duhigg introduces the habit loop—cue, routine, reward—and reveals how understanding this loop empowers individuals and organizations to change ingrained behaviors. Through captivating anecdotes and scientific insights, he demonstrates the transformative power of habit.

What You'll Gain:

  • Insights into the science of habit formation
  • Strategies for identifying and modifying habits
  • Techniques for building positive routines
  • Understanding of habit's impact on personal and professional success

Interesting Insights:

Duhigg explores the concept of keystone habits—small changes that have a ripple effect, triggering positive transformations in other areas of life or business. He shares compelling stories of individuals and organizations that have harnessed the power of keystone habits to achieve remarkable results.

Behavior change lies at the heart of every endeavor when it comes to health & wellness entrepreneurship, and understanding the power of habits is indispensable. Whether it's helping clients adopt healthier lifestyles or optimizing business processes, leveraging the science of habit formation can drive meaningful, sustainable change in the wellness industry.

Snag your copy: The Power of Habit

3. Mindset: The New Psychology of Success by Carol S. Dweck

Carol S. Dweck, a renowned psychologist and professor at Stanford University, is a leading authority on motivation, personality, and development. Her pioneering research on mindset has reshaped our understanding of achievement and resilience.

Book Summary:

In "Mindset," Dweck introduces the concept of fixed and growth mindsets, exploring how our beliefs about intelligence and talent profoundly influence our behavior and success. She reveals how a growth mindset—the belief that abilities can be developed through dedication and effort—empowers individuals to embrace challenges, persist in the face of setbacks, and achieve their full potential.

What You'll Gain:

  • Understanding of fixed and growth mindsets
  • Strategies for cultivating a growth mindset
  • Insights into the impact of mindset on learning and achievement
  • Techniques for fostering resilience and embracing challenges

Interesting Insights:

Dweck shares illuminating anecdotes that illustrate the transformative power of mindset. From students overcoming academic obstacles to athletes achieving peak performance, she demonstrates how adopting a growth mindset can unlock untapped potential and fuel extraordinary success.

Cultivating a growth mindset is essential for navigating challenges, adapting to change, and achieving sustainable success. By embracing a belief in continuous improvement and resilience, wellness entrepreneurs can overcome obstacles, seize opportunities, and thrive in an ever-evolving industry.

Purchase it here: Mindset: The New Psychology of Success

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4. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

James Clear is a renowned expert in habit formation, decision-making, and continuous improvement. Clear has empowered millions to transform their habits and achieve remarkable results through his popular newsletter, website, and speaking engagements.

Book Summary:

"Atomic Habits" offers a comprehensive guide to building and breaking habits grounded in scientific research and practical insights. Clear introduces the concept of atomic habits—small changes that compound over time—and provides a framework for designing habits that align with your goals. From mastering the habit loop to optimizing your environment for success, Clear offers actionable strategies for lasting behavior change.

What You'll Gain:

  • Understanding of the science of habit formation
  • Strategies for building and breaking habits effectively
  • Techniques for optimizing your environment for success
  • Insights into the power of small changes and compounding effects

Interesting Insights:

Clear explores the concept of habit stacking, a technique for building new habits by anchoring them to existing routines. By linking new behaviors to established habits, individuals can leverage the power of context and consistency to reinforce positive changes effortlessly.

In the realm of health and wellness, where lifestyle changes are paramount, mastering habits is essential for both practitioners and clients. By understanding the science of habit formation and implementing Clear's strategies, wellness entrepreneurs can empower themselves and their clients to adopt and sustain healthy behaviors effectively.

Purchase your copy here: Atomic Habits

5. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Cal Newport is a computer science professor, author, and productivity expert known for his insights into work habits and attention management. With a background in academic research and real-world applications, Newport brings a unique perspective to the challenges of deep work.


In "Deep Work," Newport explores the concept of deep work—cognitively demanding, focused work that produces high-quality results. He argues that in an era of constant distraction, the ability to concentrate without distraction is a valuable skill that can set individuals apart. Through practical strategies and case studies, Newport offers guidance on cultivating deep work habits and maximizing productivity.

What You'll Gain:

  • An understanding of the importance of "deep work" for success
  • Strategies for minimizing distractions and maximizing focus
  • Techniques for scheduling and structuring deep work sessions
  • Insights into the benefits of cultivating a deep work mindset


Newport examines the concept of attention residue—the lingering effects of switching between tasks—and its detrimental impact on cognitive performance. Individuals can optimize their productivity and creativity by minimizing task switching and embracing sustained periods of deep work.

Deep work is essential for creating meaningful content, conducting research, and developing innovative solutions. By implementing Newport's strategies for minimizing distractions and maximizing focus, health & wellness entrepreneurs can elevate their impact, cultivate expertise, and drive meaningful change in their field.

Grab your copy: Deep Work

6. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek is a renowned author, speaker, and leadership expert known for his influential TED Talk and bestselling books. With a background in anthropology and leadership studies, Sinek offers profound insights into the power of purpose-driven leadership.

Book Summary:

In "Start with Why," Sinek explores the importance of defining a clear purpose—the "why"—as the foundation for inspiring action and building lasting success. Drawing on examples from successful companies and leaders, Sinek demonstrates how starting with why fosters loyalty, engagement, and innovation. He provides a framework for articulating your why and aligning it with your actions and communications.

What You'll Gain:

  • Understanding of the importance of purpose-driven leadership
  • Strategies for defining and communicating your why
  • Techniques for inspiring action and fostering loyalty
  • Insights into the impact of purpose on organizational culture and success


Sinek introduces the concept of the "Golden Circle"—a model that illustrates the relationship between why, how, and what. He argues that while most organizations focus on what they do and how they do it, truly successful leaders start with why, tapping into the deeper motivations that drive human behavior.

Clarifying your why is essential for building authentic connections with clients, particularly when it comes to health & wellness; fostering trust, and driving meaningful change. By articulating their purpose and aligning their actions with their values, practitioners can inspire others to prioritize wellness, cultivate loyalty, and create lasting impact.

Purchase your copy here: Start with Why

7. Obsessed: Building a Brand People Love from Day One by Emily Heyward

Emily Heyward is a co-founder and Chief Brand Officer of Red Antler, a leading branding agency that has launched some of the most successful startups and consumer brands. With years of experience in brand strategy and creative direction, Heyward brings a wealth of expertise to the subject of building beloved brands.


"Obsessed" is a comprehensive guide to building a brand that resonates with consumers from the outset. Heyward shares insights and strategies gleaned from her work with startups and established companies, offering practical advice for crafting compelling brand narratives, designing memorable experiences, and fostering deep connections with customers.

What You'll Gain:

  • Understanding of the fundamentals of brand building
  • Strategies for crafting a compelling brand narrative
  • Techniques for designing memorable brand experiences
  • Insights into building authentic connections with customers
  • Tips for navigating challenges and building resilience in brand development


Heyward emphasizes the importance of authenticity and purpose in building a brand that resonates with consumers. She explores the concept of brand obsession—a deep emotional connection that transcends transactional relationships—and offers guidance on cultivating this level of engagement through storytelling, design, and customer experience.

Differentiation and connection are both paramount for success when it comes to health & wellness. By applying Heyward's brand-building principles, wellness practitioners can differentiate themselves from competitors, attract loyal clients, and foster lasting relationships built on trust and authenticity. Whether launching a new wellness venture or reinvigorating an existing brand, "Obsessed" provides invaluable insights for building a brand people love from day one.

Grab your own: Obsessed: Building a Brand People Love from Day One

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These are seven books every wellness entrepreneur should read, because they offer invaluable insights and strategies that speak directly to those in the world of health & wellness. Whether you're looking to refine your habits, deepen your focus, clarify your brand, or understand the psychology behind success, each of these titles holds the potential to elevate your business sense and drive tangible results. Don't miss out on the opportunity to gain a competitive edge and propel your health and wellness venture to new heights. Pick up one—or all—of these books today and get inspired to grow your health & wellness business.

Taylor Perry

I have 6+ years of experience building organic marketing strategies, as well as determining opportunities to optimize in content and SEO. I love helping organizations meet their potential clients right where they are, pairing a businesses' expertise with exactly what a client is looking for!