Worth Your Salt Podcast with Jalayne Faulhaber

The Power of the Pivot: From Urgent Care to Wellness Destination


How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health & Wellness

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health & Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection.

From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion.

🎧 You'll Learn:

  • How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve.
  • The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful.
  • The marketing and community strategies that fueled her 10x appointment growth in just three years.
  • Why patient-centered communication is the foundation of both wellness and business growth.
AmSpa Coupon
Salt Marketing