Jennifer Orechwa Salt Marketing

Get A Step-by-Step System to Attract Clients, Increase Revenue, and Build Your Thriving Wellness Business.

Get the exact marketing system we use to help our highest-level wellness clients consistently attract new clients, get referrals, and create a self-sustaining business—without the overwhelm, guesswork, or wasted budget.

With simple tech, intuitive content frameworks, and automated systems, growing your practice becomes effortless, repeatable, and results-driven.

You're Ready To Go Big!

You’ve put in the work. You’ve built something real. And if anyone knows the struggle of getting marketing to actually work for a wellness business, it’s you.

You've...
Leaned into social media. Perused every “growth hack” post. Grasped the algorithm… until it changed. Again.
Run ads. Got clicks. Spent money. Wondered where the actual clients were.
Built a website. Optimized it. Tweaked it. Hoped it would magically start booking people.
Tested every marketing strategy under the sun. Some worked. Some flopped. Most were exhausting.

And through it all, you kept showing up. You’re still here. Still growing. Still committed to making this work.

But now? It’s time for something different.

Salted Edge Online Course

The Salted Edge is a 5-week, results-driven online course, crafted specifically to help you confidently generate new clients, increase revenue, and scale your practice with ease...

The Salted Edge is different because it’s built to teach YOU and your team how to confidently execute marketing that works.

Marketing Systems Trusted By...

McKENZIE FAITH

Found My Way

"For anyone who feels they are falling short or are just truly drowning trying to figure out how to navigate marketing in social media, I highly recommend Salt Marketing to help you find your way."

Author Social Media

Imagine A Perfectly Booked Calendar...

Filled With People You Want To See

Here's What That Really Means👇

No more time or money wasted on marketing that sounds great but never produces results.

✅ You don't need random acts of marketing. Save time and get results faster with a real system that works - and keeps working.

No more black boxes filled with metrics that don't add up or lead to growth.

✅ Get a streamlined, actionable system that helps you track the right numbers and use them to get the results you want.

❌ No more putting your future in the hands of marketers can't deliver on their promises.

✅ Gain understanding and get control of your marketing spend with the support you need to make informed decisions.

A Fully Booked Calendar Is Wildly Doable 

(And Honestly, Just The Start!)

Here's How It Works

1

Enroll in The Salted Edge

Invest in your business and secure your spot in The Salted Edge, a step-by-step marketing roadmap designed just for wellness practitioners like you.

2

Complete The 5 Modules

Follow a clear, proven path to attract more clients, build your brand, automate your marketing, and scale with confidence—without the overwhelm.

3

Grow with Confidence

Say goodbye to marketing frustration and hello to a steady flow of high-value clients who trust and invest in your services—so you can grow your business without relying on trial-and-error marketing tactics.

What's Inside The Salted Edge

MODULE ONE
Collecting Leads: Attract the Right Clients with the Right Message

Discover how to attract your dream clients with ease! This module takes you step-by-step through identifying your ideal client, crafting a message that resonates, and creating an inbound strategy that turns interest into action. Learn the secrets to building connections that count and capturing new prospects who are ready to engage with your business.

MODULE TWO
Convert Clients:
Guide Prospects to A Confident "Yes!"

Turn interest into commitment by guiding your prospects with clarity and purpose. This module shows you how to deliver a compelling message, personalize connections, and create content that builds trust. Learn how to leverage social proof and make every new prospect feel welcome as you guide them seamlessly toward saying “yes” to your services.

MODULE THREE 

Creating Raving Fans: Grow a Loyal and Engaged Community

Transform your clients into enthusiastic advocates for your practice! In this module, you’ll learn how to establish a memorable brand, build a loyal community, and implement retention practices that keep clients coming back. Discover how to fuel growth with glowing testimonials and create a referral system that brings new clients predictably and effortlessly.

MODULE FOUR

Conquering Internal Chaos: Automate and Streamline

Say goodbye to overwhelm and hello to efficiency! This module equips you with the tools to automate your marketing, client engagement, and content delivery, freeing up your time to focus on what matters most. Build streamlined systems that keep your business running smoothly while you watch your impact—and results—grow effortlessly.

MODULE FIVE

Measuring Success & Scaling with Confidence

Unlock the secrets to sustainable growth! In this module, you’ll learn how to identify key metrics, understand what your numbers are telling you, and scale your business with a clear strategy. Build a foundation for long-term success and gain the confidence to make data-driven decisions that amplify your impact.

Plus You'll Have Lifetime Access To Answers...

To questions you don't even know to ask yet!

Tech Library

For any step in The Salted Edge that requires tech, we’ve got you covered! 

From setting up a landing page to designing a graphic in Canva or hosting your lead magnet, you’ll never be left to figure things out alone. We’ve created easy-to-follow, click-by-click how-to videos that walk you through each process so you can keep moving forward—without tech headaches slowing you down.

Resource Library

Years of trial, error, and research have led us to the absolute best tools for growing your wellness business—from email platforms and website hosts to stock photography, video tools, and beyond.

Instead of wasting hours scrolling through Google reviews or testing every option out there, we’ve curated the most trusted, practitioner-approved resources all in one place. Whether you’re just starting or ready to scale, you’ll find exactly what you need—when you need it.

AI Content Lab

Struggling with content creation? The AI Content Lab is your shortcut to writing original articles, social posts, emails, and more—fast.

Our library of AI-powered prompts helps you brainstorm, refine, and create compelling content that connects with your audience. Whether it’s an Instagram caption, a nurture email, or a blog post, you’ll have the right words at your fingertips—without the guesswork.

By The End of This Marketing Course, You Will:

  • Have a clear, proven strategy to consistently bring in new clients—no more guesswork!
  • Increase client retention and lifetime value, so your business grows more profitably.
  • Implement a stress-free, systematized approach to marketing that works for YOU.

Who IS A Good Fit
For The Salted Edge?

  • You're ready to take control of your growth – If you’re a wellness professional who is tired of relying on agencies that don’t understand your business, this course will give you the tools to confidently attract and retain high-value clients—on your terms.
  • You've tried "all the things" but still struggle to get marketing results - If you’ve dabbled in SEO, social media, paid ads, or hired marketers with little to show for it, The Salted Edge will provide a clear, proven system tailored specifically for wellness businesses. 
  • You want a sustainable marketing system, not just one-off tactics – If you’re looking for a repeatable, stress-free way to attract and nurture clients without constantly reinventing the wheel, this course is designed to help you implement a marketing strategy that keeps working for you—so you can focus on what you do best: helping people feel their best.

Who IS NOT A Good Fit
For The Salted Edge?

  • Those looking for a quick fix or marketing magic bullet – If you're hoping for an overnight transformation without putting in the work, this isn't for you.
  • Business owners have no desire to take control of their marketing – If you’re not interested in understanding and taking ownership of your marketing strategy, and instead want to completely outsource everything without learning the essentials, this course won’t be a good fit.
  • Practitioners unwilling to adapt and implement proven strategies – If you're set on sticking to outdated marketing tactics that haven’t worked for you in the past and aren’t open to learning new, industry-specific strategies that actually drive results, this course isn’t the right investment for you. 

You don't need a huge team or an expensive agency to get results from your marketing.

And if you've struck out on finding that "silver bullet" and wasted money more times than you'd care to admit, The Salted Edge will lay out the systems that will walk you from the struggle bus to a smash hit.

Stepping back to craft a marketing system (rather than trying the latest tactic) may not be the sexiest task on your weekly to-do list, but without a clear plan in place, you'll continue to struggle to generate the leads you need to grow your practice.

So if you're 100% committed to staying the course and doing the work to see long-term growth in your business, I promise to make the "how" simple and "in the meantime" profitable (without a huge time commitment).

The Salted Edge Will Transform Your Business.
It's Officially OPEN For Enrollment

Salted Edge Devices

3 PAYMENTS OF

$699

ONE TIME PAYMENT OF

$1997

JESSICA SCULLY

PALEO SCALEO, ROOTED IN NATURE

Clarity and Direction

"Working with Salt Marketing is one of the best things that has ever happened to my business. I've gained clarity around who my customer is and what they really want. They've helped me in all aspects, from SEO to social media to email marketing and more. Their team is insightful, helpful, kind, and encouraging. If you're looking for marketing help to take your health and wellness company to the next level, I highly recommend!"

Nutrition Blog Marketing

Here's what you'll get

when you enroll now

  • The Entire Salted Edge 5-Step Framework to go from just getting started to soaring past your big business goals without guessing your way to success or getting stuck in overwhelm.
  • The Tech Library Full of How-To Videos, where you'll erase tech overwhelm because you'll have lifetime access to the support you need
  • Increase client retention and lifetime value, so your business grows more profitably.
  • Implement a stress-free, systematized approach to marketing that works for YOU.

Exclusive "Pay In Full" Bonus

EASY MARKETING PLANNER

($97 value)

In this exclusive bonus you get for paying in full, you’ll say goodbye to last-minute marketing scrambles and hello to a fully mapped-out, done-for-you marketing plan designed specifically for busy wellness practitioners. 

This exclusive paid-in-full bonus gives you a complete roadmap to batch plan your annual, quarterly, and monthly goals—so you always know what’s next. With at-a-glance progress checklists, a blog content planner, email and social media prompts, and a built-in delegation system, you can even hand it off to a team member to execute.

No more guesswork, just consistent, strategic growth—without the stress.

When You Add It Up, That's A Total Value of $3697!

The Entire Salted Edge 5-Step Framework ($1597 Value)

AI Content Lab: Never struggle for on-brand messaging again! ($250 Value)

Google My Business Optimization ($697 Value)

Tech Library & Resource Library: How-to Videos and Tools ($499 Value)

Retention & Referrals Bonus Module ($297 Value)

Year-Long Marketing Planner ($297 Value)

Salted Edge Devices

But You Can Have it All Today for...

3 PAYMENTS OF

$699

ONE TIME PAYMENT OF

$1997

Do the Work, See the Results: Our Money-Back Guarantee

Guarantee


We know investing in marketing again can feel like a leap of faith—but this one is different. That’s why we’re giving you 60 full days to dive into The Salted Edge, implement the strategies, and watch your practice grow.

If after two months you don’t see results—or simply feel it’s not the right fit—we’ll give you every penny back. 

We’re that confident this system will work for you. In fact, once you start seeing the impact, we think you’ll wonder how you ever marketed without it. You have nothing to lose—and a flood of new clients to gain.

For full details on the guarantee, click here.

Have questions...? We've Got Answers

I've seen marketing courses sell for $5000 or more - is this a "LIGHT" VERSION OF THAT?

Nope, this is NOT a watered-down, "introductory" version. The Salted Edge delivers a comprehensive, systematized approach to marketing specifically designed for wellness practices like yours. We combine proven frameworks, automation, and actionable strategies so you can stop piecing together random tactics and finally implement a complete system. It's designed to help you create sustainable growth—without the $5K price tag.

BE REALISTIC - HOW MANY HOURS DO I NEED TO PUT IN EACH WEEK TO GET RESULTS?

Expect to invest about 2-4 hours per week during the course. The best part? Much of what you build inside The Salted Edge will save you HOURS each week once it’s running. We're teaching you systems and automations that free you up so you can spend more time with clients—and less time on marketing chaos.

I Don't Have a big team, can I still get this done?

Absolutely. The Salted Edge is designed with small teams (or solo practitioners) in mind. Whether you’re a one-person powerhouse or leading a small but mighty crew, this course shows you how to implement simple, scalable systems that fit your business. No marketing department required.

WHAT's Your REFUND POLICY?

We stand behind The Salted Edge with a 60-day, money-back guarantee, the details of which are here: https://saltmarketing.co/terms-conditions. If you jump in, do the work, and realize this isn’t the right fit for you, just reach out within 60 days of purchase, and we’ll issue a full refund.

How is this different from other marketing courses?

Most marketing courses give you scattered tactics—The Salted Edge delivers a full system specifically for wellness businesses. This means we help you attract new clients, convert them efficiently, retain them long-term, and automate your operations to reduce overwhelm. Plus, we use real-life examples from wellness practices, so everything feels super relevant and actionable.

I’m swamped with clients right now. Should I wait until I have more time?

Actually, this is the perfect time to join! The Salted Edge helps you create systems that lighten your load, even while you’re busy. The sooner you implement these tools, the sooner you’ll free up space in your schedule and reduce the risk of burnout.

Will this course help me get more clients or just organize what I’m already doing?

Both! You’ll learn how to attract more qualified leads AND how to build systems to convert and retain them. Think: more of the right clients + a system that makes the whole process easier and more predictable.

What if I’m not “techy”? Will I be able to handle the automation part?

Yes! We break things down step-by-step, and you’ll have templates, checklists, and walkthroughs to make everything simple. Plus, we recommend tools (including beginner-friendly ones) that are easy to implement even if you don’t consider yourself tech-savvy.

How quickly will I start seeing results?

Many of our students start seeing wins in just a few weeks—things like freeing up time, getting more inquiries, and feeling more confident about their marketing. The bigger wins (like fully systematized client attraction and retention) typically happen within 60-90 days as you roll out more of what you’ll learn.

Is this course only for certain types of wellness businesses?

The Salted Edge is built for a wide range of wellness practitioners—functional medicine clinics, medspas, therapists, CrossFit gyms, holistic health coaches, you name it. If you offer wellness services and want to grow without burning out, this course is for you.

If You're (Finally) Ready for Marketing That Works, Let's Get Started.

The Salted Edge will revolutionize how you grow your wellness practice—without stress, guesswork, or wasted money.

Once and for all, learn how to do it yourself so you’re never at the mercy of someone else’s expertise.

It's your time!

3 PAYMENTS OF

$699

ONE TIME PAYMENT OF

$1997