Frequently Asked Questions

What types of businesses does Salt Marketing work with?

Salt Marketing specializes in working with established health and wellness practitioners—including med spas, wellness practices, mental health providers, fitness studios, and other service-based wellness businesses.

Most of our clients are generating $500K+ annually and are ready to grow, but feel frustrated because their marketing efforts haven’t delivered consistent, predictable results.

If you’ve tried “a little bit of everything” and still feel stuck… you’re exactly who we built this for.

What makes Salt Marketing different from other marketing agencies?

Most marketing agencies focus on tactics—posting on social media, running ads, or redesigning your website. We focus on building a complete, integrated marketing system. Our Programs bring together:

• Clear messaging that actually connects with your ideal clients
• A website that converts visitors into booked appointments
• Content that attracts the right people organically
• Automation that nurtures and follows up for you
• Real-time data so you know what’s working

Instead of guessing or piecing things together, you get a proven system where every part works together to drive growth.

How do you help us get found online—especially locally?

Getting found online isn’t about doing one thing well—it’s about making sure everything is working together. We help you show up where your ideal clients are already searching by focusing on:

• Local SEO optimization (Google Business Profile, location-based keywords, reviews)
• AI Search-driven content that answers the exact questions your clients are asking
• Website structure and SEO strategy that signals authority for not just Google, but AI search as well
• Consistent content and activity that builds long-term visibility

The goal isn’t just more traffic—it’s the right traffic. We position your practice so that when someone in your area is searching for help, you’re the obvious choice.

What are Salt Marketing's Programs built on?

We have a variety of programs, each designed to help you:

• Attract more of the right clients
• Convert them into paying patients
• Automate your marketing and follow-up
• Create consistent, sustainable growth

Our foundation is built around six core components:

1. StoryBrand messaging
2. Website & online presence optimization
3. Inbound content strategy
4. Marketing automation 
5. Real-time performance tracking
6. High-touch support and strategy

Marketing your practice isn’t a one-off project—it’s a complete transformation that helps you Get Found and Get Booked.

How involved do I need to be?

You’ll be involved—but not overwhelmed. We take care of the heavy lifting, while guiding you through key decisions that ensure your marketing reflects your expertise and vision.

Depending on your program level, you can expect:

• Weekly or monthly strategy check-ins
• Clear approvals (so nothing goes live without your input)
• A structured process that keeps everything moving forward

Our goal is to free up your time, not take more of it.

Do you offer “done for you” or “done with you” services?

We offer:

• Do It Yourself: The Salted Edge is our online membership with group coaching, a budget-friendly option that empowers your success without a large investment
• Done With You (DWY): We guide you and your team to build and manage your marketing internally
• Done For You (DFY): We handle execution, strategy, and implementation

No matter which path you choose, you’re supported by a team that understands your industry and knows what actually works.

How long does it take to see results?

Many Salt Marketing clients begin seeing traction within the first 60–90 days—especially with improved messaging and website performance. However, the real goal is sustainable, long-term growth, not quick wins that fade.

This is how you move from unpredictable growth to repeatable success.

Do I need to be using Marketing Automation?

We strongly recommend it—and for good reason. Keap, a HIPAA-compliant CRM is the engine behind your marketing automation, helping you:

• Capture leads
• Follow up automatically
• Nurture prospects into clients
• Create a better overall client experience

As a Keap Certified Partner, the Salt Marketing team will help you set it up, optimize it, and actually use it to grow your business.

How does Thryv's Marketing Center fit into your strategy for local visibility?

Thryv plays an important role in helping our clients strengthen their local presence and reputation online. We use Thryv to help you:

• Manage and optimize business listings across multiple directories
• Ensure your information is accurate and consistent everywhere (which is critical for local SEO)
• Support review generation and reputation management
• Help you stay visible and credible in your local market

When combined with strong SEO, content, and messaging, this tool helps create a powerful foundation so your business is easier to find—and easier to trust.

What if I’ve tried marketing before and it didn’t work?

You’re not alone—and you’re not the problem. Most of our clients come to us after trying:

• Paid ads that didn’t convert
• Social media that didn’t lead to clients
• Websites that looked good but didn’t perform

The issue isn’t effort—it’s lack of a cohesive strategy. At Salt Marketing, we fix that by building a system where everything is aligned and working together.

Will this work for my med spa / wellness practice / clinic?

If you have a proven service, strong outcomes, and a desire to grow—yes. Our process is not one-size-fits-all. It’s customized to your practice, your audience, and your goals. We take the time to understand:

• Who you serve
• What makes your approach unique
• Where your current marketing is falling short

Then we build marketing strategy, designed specifically for your unique goals.

What is it like to work with Salt Marketing day-to-day?

We’ve designed our process to feel organized, collaborative, and easy to follow—because marketing shouldn’t add to your stress. Here’s what you can expect from the Salt Marketing team:

• A clear roadmap so you always know what’s happening and what’s next
• A dedicated team managing your strategy, content, and execution
• Weekly or monthly check-ins (depending on your program) to review progress and priorities
• Full visibility into your projects through our project management system

We use tools like Hive to keep everything on track, organized, and transparent. You’ll never feel like you’re guessing where things stand—instead, you’ll feel confident knowing your marketing is moving forward with purpose.

What kind of results do Salt Marketing clients see?

While results vary, Salt Marketing clients typically experience:

• Increased visibility and organic traffic within 45 days
• Higher-quality leads within 60 days
• More consistent bookings within 90 days
• Significant growth in revenue and patient volume

For example, clients have seen:

• 30+ new qualified patients per month
• 40% increases in new patient growth
• Hundreds of leads generated through automated campaigns

The common thread? Clarity + consistency + systems that work = results you can bank on.
Read more on our success stories here.

What happens after the Growth Accelerator or the Foundation First Sprint?

Once your foundation is built, you have options. Many clients continue with a Momentum Plan, where we:

• Maintain and optimize your systems
• Continue content and SEO efforts
• Build new automations
• Monitor and improve performance

You won’t be left wondering what to do next—we'll provide a clear path forward.

How do I get started?

The best place to start is to book a strategy call.

We’ll walk through:

• What’s working (and what’s not) in your current marketing
• Where you’re leaving opportunities on the table
• What a clear, customized growth plan could look like for your practice

From there, you’ll know exactly what your next step should be—whether that’s with us or not.