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How To Market Your Med Spa In A Way That Is Unmistakably You
For the 100th episode of Worth Your Salt, Jennifer Orechwa welcomes Mike Kim, brand strategist, speaker, and author of You Are The Brand, for a conversation about what it really takes to stand out in the crowded med spa and wellness space. Inspired by Mike’s signature talk, "CopyProof: How To Write, Market, and Persuade in A Voice That is Unmistakably You," this episode explores how practice owners can move beyond generic marketing language and start communicating with more clarity, confidence, and authenticity.
In an industry where so many practices are promoting the same treatments, seasonal specials, before-and-after results, and “book now” messages, your voice may be one of your strongest differentiators. Jennifer and Mike discuss why a med spa’s verbal identity matters just as much as its visual brand, and how your story, beliefs, standards, and point of view can help prospective patients feel a stronger connection before they ever book a consultation.
Mike also introduces his PB3 framework, which helps business owners uncover the deeper message behind their brand by asking three powerful questions: What pisses you off? What breaks your heart? And what is the big problem you are trying to solve? For med spa and wellness owners, those answers can reveal the emotional core of their marketing — whether they are passionate about education before injections, natural-looking results, ethical aesthetics, personalized care, or helping people feel confident on their own terms.
This milestone episode is both a celebration of 100 conversations on Worth Your Salt and a reminder that the most effective marketing is not always the loudest or trendiest. It is the clearest. When your med spa knows what it stands for and communicates that truth consistently across your website, social media, email marketing, consultations, and patient experience, your brand becomes harder to copy — and much easier for the right people to trust.
What You’ll Learn in This Episode:
- Why your med spa’s verbal identity is just as important as your visual brand
- How to use Mike Kim’s PB3 framework to uncover your practice’s true message
- Why generic med spa marketing makes it harder for patients to connect with you
- How signature stories, sound bites, and sales copy can make your brand unmistakably yours
Resources
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