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Start Your Holiday Email Strategy Before the Holiday Rush
Holiday promotions can be major revenue drivers for med spas, but the practices that see the biggest results are not usually the ones throwing together a last-minute Black Friday email the night before. In this episode of Worth Your Salt, Jennifer talks with Kieryn Wang, email marketer and founder of ALLMOST, about why email marketing for med spas should be treated as a year-round relationship-building system — not just a place to send occasional specials.
Kieryn explains that email gives med spa owners something social media cannot always guarantee: a direct, owned way to stay connected with patients and prospects. When your list is nurtured consistently, your audience gets to know your voice, understand your services, trust your expertise, and feel more prepared to buy when the right offer comes along. That matters especially during holiday sales seasons, when gift cards, treatment packages, skincare bundles, VIP events, “12 Days of Glow” campaigns, and seasonal promotions can become powerful opportunities to increase revenue without relying on discounts alone.
The conversation also gets practical. Kieryn walks through how med spas can warm up a quiet list, create a simple welcome sequence, segment current clients from past clients and new leads, use testimonials throughout the year, and build automated follow-ups for people who show interest but do not book. Her biggest reminder? Do not overcomplicate it. Start with one thing, get 1% better, and build an email system that helps your practice stay top of mind, nurture trust, and turn seasonal moments into real growth.
What You’ll Learn
- Why email marketing for med spas is one of the most valuable ways to nurture leads, build trust, and drive repeat revenue
- How early med spas should start planning holiday promotions, Black Friday campaigns, gift card offers, and seasonal packages
- Why welcome sequences, testimonials, segmentation, and abandoned-interest emails can help move patients from curious to booked
- How to create holiday offers that feel thoughtful and brand-aligned instead of relying only on discounts
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