Businesses are continually seeking innovative ways to connect with their target audience and foster brand growth. Podcasting has emerged as a powerful and dynamic tool that not only entertains and educates but also presents tremendous opportunities for businesses to expand their reach and boost their overall growth. There are many different podcasts available out there, but we’ve decided to compile a list of 10 of the top health and wellness podcasts you might want to listen to! These podcasts are in no particular order, but they are beneficial for health and wellness entrepreneurs and business owners, as well as anyone interested in learning more about the science behind things like nutrition, fitness, mental health, and more!
The Health & Wellness Practitioners Podcast
Dr. Danielle Angela hosts the Health & Wellness Practitioners Podcast, where she and her guests experts talk about “everything from getting your practice started, developing your clinical skills, growing your practice YOUR way, and dealing with the real stuff like burnout and work/life balance.” You might enjoy this podcast if you want help knowing how to build referral relationships, how to overcome impostor syndrome, or how to reduce stress!
The Business (R)Evolution Podcast
Marketed as a wellness business podcast for innovative health & wellness practitioners, the Business (R)Evolution Podcast is hosted by Joanna Sapir, a wellness business coach with expertise in creating easy-to-follow systems and processes that help you generate predictable, consistent income and feel more fulfilled in your business. You might enjoy this podcast if you are wondering if your business needs to be on Instagram, should be creating online courses, or how to get better at marketing.
The Wellpreneur Podcast
This podcast is touted as the “podcast for wellness entrepreneurs who want to DO well and BE well,” and we would agree. Founded by Amanda Cook in 2012, the Wellpreneur podcast is there to help coaches and other wellness practitioners grow their businesses online. You might like this podcast if you are looking for tangible strategies to grow your health/wellness business, want to hear real-life stories from other successful wellness entrepreneurs, or if you want to learn about affiliate marketing and the impact it can have on your business.
Additional Podcasts, also from Wellpreneur:
Start Your Wellness Business PodcastHealth Coach Careers Podcast by WellpreneurAlchemy & Action: Nature-Based Personal Growth for High Achieving Women by Wellpreneur Founder Amanda Cook
Huberman Lab
Currently ranking at #5 in all podcasts in the USA, Huberman Lab is one of the most popular podcasts for a reason. Hosted by Dr. Andrew Huberman, PhD., this podcast discusses everything from the impact of alcohol and sleep on our bodies, fitness goals, and even how to apply a growth mindset. Huberman is a tenured professor of neurobiology and ophthalmology at Stanford School of Medicine. You might enjoy this podcast if you want to learn how our brain and its connections with the organs of our body control our perceptions, our behaviors, and our health.
The Doctor’s Farmacy
Dr. Mark Hyman hosts the Doctor’s Farmacy podcast, dedicated to “deep conversations about the critical issues of our time in the space of health, wellness, food, and politics.” Covering a multitude of topics such as healing skin issues, upgrading your health, how to sleep better and longer, or a deep dive into anxiety, you’ll find that this podcast is massively educational and includes a multitude of guests and other MDs in the wellness/nutrition space.
FoundMyFitness
The FoundMyFitness podcast is hosted by Dr. Rhonda Patrick, a PhD. in biomedical science. According to her website, it is Dr. Patrick’s goal to “challenge the status quo and encourage the wider public to think about health and longevity using a proactive, preventative approach.” This podcast is a collection of interviews and topic "deep dives" focused on the science of aging, health, nutrition, fitness, and well-being. You might enjoy this podcast if you want to learn more about sauna and cryotherapy benefits, approaches to treating depression, and the benefits of stress and fasting.
The Wellness Business Podcast
Hosted by Karen Pattock, International Business Coach and Educator specializing in Online Client Attraction, and Kathleen LeGrys, mentor and trusted resource to thousands of wellness professionals, The Wellness Business Podcast was created “specifically to focus on the core principles of building a profitable wellness business.” You might enjoy this podcast if you are looking for ways to gain momentum in your wellness business, gain clients from social media, or how to increase your email subscribers.
Worth Your Salt
We might be biased by adding in the WYS podcast, since we host it, but it's listed here because it's beneficial for a multitude of reasons! The Worth Your Salt podcast is geared towards health & wellness entrepreneurs and business owners who need help marketing their businesses, building their brand, and growing authority in the marketplace. At Salt Marketing, we work to help health and wellness companies attract a steady stream of inbound wellness-seekers, and our podcast includes strategies for content creation, demand gen, and tips for growth.
How Podcasting Can Build Your Wellness Business
We also wanted to explore how podcasting can be a game-changer for your own business; opening doors to new audiences, enhancing brand authority, and fostering meaningful connections with potential customers. In fact, we started the Worth Your Salt podcast to help wellness entrepreneurs figure out where to start and how to establish their brand identities online. Here are some of the ways that podcasting can be beneficial to your business:
Expanding Your Reach
Podcasting offers a unique advantage when it comes to expanding your business's reach. By creating high-quality and engaging content, you can reach a wider audience beyond your current customer base. Podcast directories like Apple Podcasts, Spotify, and Google Podcasts serve as global platforms that facilitate easy access to your episodes. With millions of active podcast listeners worldwide, you have an incredible opportunity to tap into a previously untapped market and generate brand awareness – on a global scale.
Building Thought Leadership
Podcasts provide an ideal platform for businesses to showcase their expertise and establish thought leadership within their industry. By sharing valuable insights, industry trends, and expert opinions, you can position your business as a go-to resource in your niche. As listeners recognize your authority, they are more likely to trust your brand and consider your products or services when making purchasing decisions. This enhanced credibility can give your business a competitive edge and help you stand out in a crowded marketplace.
Driving Traffic to Your Website
Podcasting can also be an effective way to drive traffic to your business website. Each episode presents an opportunity to include show notes with relevant links and calls-to-action, directing listeners to explore your website for additional resources or special offers. Additionally, podcast audiences often engage with show hosts across various social media platforms, further increasing your website's visibility and attracting potential customers.
Fostering Meaningful Connections
Unlike traditional advertising, podcasts offer an intimate and authentic way to connect with your audience. By sharing stories, experiences, tips and tricks, and meaningful conversations through audio, listeners can develop a deeper connection with your brand. They get to know the faces and voices behind the business, creating a sense of trust and loyalty. This connection can lead to long-term customer relationships, word-of-mouth referrals, and even brand advocates who promote your business voluntarily! Talk about a win-win.
Monetization Opportunities
Podcasting doesn't only benefit businesses from a branding perspective; it can also present lucrative monetization opportunities. As your podcast gains popularity and attracts a sizable audience, you can explore avenues such as sponsored content, advertising slots, or even premium subscriptions. These revenue streams can become a significant source of income for your business, further fueling its growth and sustainability.
Podcasting has emerged as a powerful tool for businesses to drive growth and success in the digital age. By tapping into the vast podcast audience, you can expand your reach, establish thought leadership, and foster genuine connections with potential customers. Through well-crafted content and strategic promotion, podcasting presents ample opportunities for driving traffic to your website and exploring various revenue streams. Embrace the power of podcasting, and watch your business thrive in an increasingly competitive market, leaving a lasting impact on your audience and industry as a whole. And don’t forget to subscribe to Worth Your Salt, available wherever you listen to your podcasts!