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In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss.
What You’ll Learn From Megan in This Episode:
- Why Google Business Profile alone isn’t enough — and how to truly stand out in local search to attract more clients.
- How to simplify online booking systems to reduce double bookings, missed calls, and scheduling headaches.
- Actionable ways to manage social media & reviews without burning out or feeling like you need to be online 24/7.
- How integrated digital tools (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.
The Thryv Health Engagement Score
Time Code Highlights
01:17 Introduction of guest Megan Belanger of Thryv
03:53 What Thryv's acquisition of Keap means for wellness practitioners
04:34 Why wellness practitioners struggle with local search visibility
05:05 Google Business: the "relevance, distance, and prominence" framework
06:32 Choosing digital tools while staying HIPAA compliant
08:22 Common pitfalls in online scheduling and how to solve them
10:23 Managing social media & reviews without burning out
11:57 Best practices for engaging with client reviews to boost SEO
14:55 How optimizing local search directly increases foot traffic and inquiries
18:41 Thryv’s Health Engagement Score
21:05 The positive ripple effect of implementing smooth online booking
24:08 Small wins & automation tips
26:19 Overcoming mindset barriers to embracing digital tools
28:40 How Thryv helps improve local search rankings beyond Google profiles
31:28 How to respond to negative reviews professionally
33:19 Using AI tools for review responses + adding SEO-friendly keywords
34:26 Small steps to boost visibility without a complete overhaul
36:58 Success story: Practitioner skyrockets laser hair removal bookings
Resources
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