2026 Planning: Cut Through the Noise and Grow with Confidence

Welcome to Season Four of Worth Your Salt! In this episode, Jennifer Orechwa guides med spa owners and wellness practitioners through a grounded, practical way to plan their marketing for 2026—without getting pulled into fear, hype, or overwhelm. Reflecting on the uncertainty and heaviness of 2025, Jennifer reframes the moment as an opportunity to regain clarity, reconnect with purpose, and make confident decisions rooted in strategy rather than reaction. She addresses the growing noise in the wellness marketing space, encouraging listeners to slow down, be discerning about who they listen to, and focus on building a business for the right reasons—service, impact, and long-term sustainability.

Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment.

You'll walk away with

• A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth.
• A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence.
• A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely.
• A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout.