Lead Magnets That Grow Wellness Businesses

It’s not just about getting names on a list. It’s about starting the right conversation—with the right people.

We help wellness practitioners create strategic, high-converting lead magnets that attract ideal clients, build trust, and set the stage for lasting transformation. They do more than educate… they inspire action.

Why Wellness Lead Magnets Are Different

Most free downloads end up in the trash. Ours start real relationships.

We lead with message. Every lead magnet is built around clear messaging that positions you as the guide and your potential client as the hero of the story.
We speak their language. Your lead magnet should sound like your practice feels—safe, welcoming, insightful, and actionable.
We focus on real transformation. The best lead magnets help potential clients see what’s possible when they choose to work with you.
We don’t just “capture” leads—we invite people into a story. One that makes the next step obvious, comfortable, and exciting.

The Salt Lead Magnet Development Process

We never slap together a freebie. Instead, we follow a thoughtful process that aligns with your goals and speaks directly to your ideal client.

1. Clarify the Goal

Who are we trying to reach?
What action do we want them to take next?
How will this lead magnet support your larger funnel or campaign?
What transformation are you promising?

2. Create the Message

Use your StoryBrand messaging to connect the dots between your offer and their pain point
Position the lead magnet as the first small win in your client’s transformation journey
Craft a compelling hook, title, and CTA that makes it irresistible

3. Choose the Right Format

Not every lead magnet works for every audience. We help you choose the right type based on your service, ideal client, and goals:

Here are just a few of the lead magnet ideas we've created for our clients:

Interactive Quizzes – Help prospects self-diagnose and uncover their next step
Downloadable Guides – Offer expert insight with value-packed PDFs
Secret Podcasts or Audio Drops – Build connection through behind-the-scenes, heartfelt audio episodes
Calculators & Scorecards – Offer real-time results with tools like “Your Wellness Readiness Score” or “How Much is Poor Sleep Costing You?”
Video Training Series – A multi-part video mini-series that positions you as the expert they’ve been looking for
Templates & Blueprints – Share something immediately useful and aligned with your services
Email Courses – Drip out value over several days to keep the conversation going and build trust

4. Designed for Action

Beautiful, branded assets designed for clarity and confidence
Mobile-friendly formatting and interactive elements (if applicable)
Embedded CTAs to book a consult, schedule a discovery call, or join your list

5. Automate & Launch

Seamless integration with your CRM (we specialize in Keap!)
Follow-up email nurture sequences to guide leads to the next step
Analytics tracking to monitor opt-ins, engagement, and conversion

What You Get with Our Lead Magnets

A lead generator that positions you as a trusted authority
A powerful message that shows people what’s possible when they work with you
An automation-ready funnel that works while you focus on care
A growth tool that aligns with your website, content, and marketing strategy
An invitation into your client’s journey—not just another freebie

Invite the People Who Need You Into the Story

Your ideal clients are out there—searching for answers, clarity, and someone they can trust.

The right lead magnet starts that relationship the right way.

Let Salt Marketing help you create a powerful lead generator that connects, converts, and guides more people into your care.

Book a Discovery Call to explore your custom lead magnet strategy.

LET'S TALK

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