Web Design That Converts Wellness Visitors into Clients
Your website shouldn’t just look good. It should bring in ideal clients, build trust, and position your wellness brand for sustainable growth.
At Salt Marketing, we don’t just build websites—we craft high-converting client journeys built specifically for wellness practices.
Wellness Websites Need
More Than Just PRETTY Design
Most web designers miss what actually drives results in this industry. We don’t.
Here’s why Salt Marketing is different:
- We specialize in wellness. From med spas to mental health practices, functional medicine to CrossFit gyms—we know your audience, your services, and the decision-making journey of your clients.
- We lead with our unique and proprietary approach to messaging. Every website starts with a custom messaging guide that clarifies your offer, positions your brand as the guide, and creates an emotional connection with your ideal client.
- We focus on conversion first. Beautiful doesn’t pay the bills—results do. We structure every page to move visitors through a proven path to booking.
- We're true marketers. Our background in SEO, automation, content strategy, and lead generation means your website is the foundation of a broader growth engine—not just a digital brochure.
The Salt Marketing Website Design Process
We don’t just jump into design. Here’s the step-by-step process that sets a Salt Marketing website apart from the rest:
Strategic Site Structure
- Map out a simple, intuitive site architecture
- Eliminate overwhelm with a guided path for visitors
- Match structure to your client journey (Top/Middle/Bottom of funnel)
- Ensure mobile-first usability and ADA awareness
SEO-Driven Copywriting
- Keyword-optimized pages to attract search traffic
- Compelling headlines and content that speak to real problems and outcomes
- Consistent brand voice that builds authority and trust
- Strong CTAs designed to generate leads, not just clicks
WordPress Development
- Built on fast, secure, mobile-friendly WordPress frameworks
- Custom design that reflects your brand, not a cookie-cutter theme
- Easy-to-update backend for your team (or ours!) to manage ongoing updates
- Integration with booking tools, CRM systems (like Keap), and client portals
Visuals That Build Connection
- Authentic, on-brand imagery to convey warmth and trust
- Smart use of testimonials, photos, and videos to increase conversion
- Clean design that highlights your services—not distracts from them
Search & Conversion Optimization
- On-page SEO elements: title tags, meta descriptions, alt text, and more
- Google Analytics + Search Console setup
- Speed optimization for better user experience and rankings
- Pop-ups, lead magnets, and automation integration to turn visitors into leads
Your Website Includes
- A client-generating homepage that makes it crystal clear who you serve and how you help
- A modern, mobile-first site that’s easy to navigate and even easier to trust
- A brand voice that resonates with the people who need you most
- A marketing foundation that supports SEO, automation, social media, and content strategy
- A partner who understands wellness—and has the results to prove it
Ready to Turn Your Website Into a Growth Engine?
We’ll help you build a site that doesn’t just look amazing—it gets you clients.
Book a Website Discovery Call to see how Salt Marketing can bring your practice to life online.
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