StoryBrand Messaging for Wellness Practitioners
The right words can change everything.
Your wellness practice has the power to transform lives. But if your messaging isn’t clear, compelling, and connected to your audience’s real journey, people will scroll right past—even when they need what you offer.
That’s where StoryBrand comes in.
At Salt Marketing, we specialize in creating custom messaging using the proven StoryBrand framework, tailored specifically for wellness professionals who want to grow with clarity, confidence, and connection.
What Is StoryBrand—and Why Does It Work?
Show empathy while demonstrating StoryBrand is a powerful messaging framework created by Donald Miller. It helps businesses clarify their message by putting the customer—not the company—at the center of the story.
Your client is the hero. You are the guide. And your clear message is the bridge between their struggle and the transformation you offer.
Why You Need a Real Guide—Not Just AI
Wellness decisions are intimate. Emotional. Vulnerable.
That’s why cookie-cutter marketing—and AI-generated messaging—won’t cut it. You need a message that’s real, emotionally intelligent, and carefully aligned with your client’s transformation.
AI can help you brainstorm. But it can’t tell your true story. And it certainly can’t reflect the empathy, depth, and nuance required to speak into your ideal client’s transformation.
Messaging Is the Foundation of Your Brand
Your words are just as important as your colors, logo, or design.
Because messaging isn’t just about what you say—it’s about how your audience feels when they hear from you. And the right message does more than make you sound good. It helps the right people say:
“This is exactly what I’ve been looking for.”
Your messaging influences every web page, every social post, every email sequence, every podcast and every piece of content your brand will every publish.
And when all of it is aligned, your audience won’t just see your brand—they’ll trust it.
Story Brand Coach Jennifer Orechwa with Story Brand Author Donald Miller
Our Proprietary Story Brand Messaging Process
Having a real, Certified StoryBrand Coach matters. We don’t just fill in templates—we craft powerful, personalized messaging that reflects the real work you do and the real people you serve. At Salt Marketing, we refined our own approach to Story Brand specifically for wellness practitioners—because your story deserves more than a one-size-fits-all solution.
1. Intake & Discovery
- We guide you through a structured messaging intake process
- We uncover your client journey, your unique differentiators, and the transformation you offer
- We explore tone of voice and emotional resonance to reflect who you really are
2. Create Your BrandScript
- Using the Story Brand framework, we create your custom BrandScript
- Define the character (your client), their problem, your role as the guide, and the plan you offer
- Outline success, failure, and a clear call to action
3. Deliver Your Messaging Playbook
We translate your BrandScript into practical messaging tools, like your homepage wireframe copy, your one-liner, your social media bio, email starter templates and your unique brand personality guide
Everything you need to start using your messaging immediately—and consistently.
Stop Confusing People Out of Working With You!
Clarity isn’t just nice to have—it’s what makes someone say yes.
Let’s create messaging that resonates, connects, and drives real action—so you can do what you do best: transform lives.
Book a Discovery Call and let’s build your Story Brand messaging together.
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