Google Thinks My Med Spa Is a Duplicate Listing—Here’s How to Fix It Fast

You’ve done it—you’ve expanded your med spa business to a second (or maybe even third!) location. You’ve got new signage, new staff, and a fresh, beautiful space ready to serve even more happy clients. But when you go to list your new location on Google, the celebration screeches to a halt.

Google flags your brand-new med spa as a duplicate listing.

Cue the frustration.

You’ve worked hard to grow your business, but Google seems to think your success is a mistake. The good news? This problem is totally fixable—and you’re not alone. At Salt Marketing, we help wellness businesses and med spas navigate this exact issue all the time. And once you know what Google’s looking for, the fix is easier than you think.

Why Google Flags Duplicate Listings (and What It Really Means)

Google’s mission is to make sure users find accurate information about local businesses. That means they don’t want two listings that appear to represent the same place.

When Google sees two businesses sharing the exact same address and/or phone number, it assumes one must be a duplicate—and that can cause your new location’s profile to be suspended or merged into your original listing.

For a wellness brand with multiple locations, this can be a major setback. Your new med spa might not show up in local searches, clients could be sent to the wrong address, and your marketing momentum can hit a wall.

So, what’s happening isn’t personal—it’s just Google trying (a little too hard) to prevent confusion. Luckily, there’s a step-by-step way to clear things up.

Step 1: Give Each Location a Unique Address

This is the #1 cause of duplicate listing errors. If your med spa’s second location shares the same street address as another business (or even your own primary location in a shared suite), Google needs help telling them apart.

The fix: Assign a unique suite number to your new location.

For example:

• A neighboring business might be listed as 123 Wellness Way
• Your location should be 123 Wellness Way, Suite 200

Even if these locations are side by side or are within the same building, that small detail helps Google understand these are two distinct businesses.

Once you’ve established your suite number, it’s critical to update it everywhere your business appears online:

• Your website (especially your Contact and Location pages)
• Your Google Business Profile
• Online directories like Yelp, Nextdoor, Apple Maps, Yahoo, and Bing Places

This consistency helps Google verify that you’re being truthful about your business information—and it’s a key factor in local SEO.

Step 2: Assign a Unique Phone Number

Google loves patterns—and it gets suspicious when multiple listings share the same phone number. To the algorithm, that looks like one business trying to list itself twice.

Each location should have its own phone number, even if all calls forward to the same central receptionist or scheduling system.

You can easily set this up with a call forwarding number (Google Voice, Thryv, or your existing phone provider can help).

This number should appear consistently on:

• Your Google Business Profile
• Your website’s location page
• All third-party directories

Think of it like your med spa’s “digital fingerprint.” Unique numbers help your listings stand on their own and protect your search visibility.

Step 3: Ensure Consistency Across Every Listing

Here’s where many med spa owners get stuck. You’ve added your new suite number and unique phone—but Google is still hesitant.

That’s because Google doesn’t just rely on your listing. It cross-checks your information against dozens of other websites—everything from Yelp and Apple Maps to obscure directories like Hotfrog.

If even one of these platforms lists your business with an old address or missing suite number, Google sees a “discrepancy,” which can trigger another duplicate warning.

Here’s how to fix that:

1. Search for your business name and each address on Google.
2. Click through every result to see where your information appears.
3. Manually update each listing so that your address, suite number, and phone number match exactly.

Consistency is one of the most powerful signals Google uses to validate your legitimacy. When every source says the same thing, your listings gain credibility and rank higher.

Step 4: Add Visual Proof for Google (and Your Clients!)

Photos aren’t just for looks—they’re evidence.

Uploading photos of your signage, exterior, and interior helps Google’s algorithm (and real people) recognize your business as authentic and unique.

Here’s what to include:

• A clear photo of your sign or logo visible from outside
• A shot of the building showing your suite number on the door
• Interior photos that help differentiate each location
• A few team or client-friendly images (Google loves faces—it proves you’re real!)

Add these photos to your Google Business Profile, your website’s location page, and directories like Yelp or Bing Places.

This not only helps with the “duplicate” issue but also improves your profile’s engagement rate, which is a ranking factor in local search results.

Step 5: Request a Manual Review from Google Support

Once everything is consistent—address, phone, photos, and listings—it’s time to appeal directly to Google.

1. Go to Google Business Profile Support.
2. Choose “Fix a problem” → “My business is marked as a duplicate.”
3. Provide a clear, professional explanation. For example:

“We recently opened a second med spa location at 123 Wellness Way, Suite 200. It has a unique phone number and signage. It appears Google has flagged this as a duplicate of our primary location, but this is a separate business. Please review and reinstate this listing.”

Attach your photo evidence and links to your updated website and directories.

Reviews like this can take a few days, but once Google confirms your details, your listing will be restored—and your new location will start gaining traction in local search results.

Bonus Tip: Keep Each Location’s Webpage Separate

Google values clarity. So if your website lumps all your locations onto one page, that can confuse search engines (and clients).

Instead, create individual pages for each med spa location, each optimized for local SEO. Include:

• The location’s name, address, phone number, and hours (in the footer too!)
• Location-specific photos
• A local map embed
• Testimonials or promotions unique to that branch

This gives Google (and clients) a crystal-clear picture of each location—and helps both rank for local keywords like “Santee med spa” or “Charleston facial treatments.”

Don’t Let a Duplicate Listing Stall Your Growth

Opening a new med spa location should feel exciting—not exasperating. And while Google might slow you down with a duplicate listing notice, it’s only because it wants to protect accuracy for users. Once you understand what it’s looking for, it’s simple to resolve—and even strengthen your SEO along the way.

At Salt Marketing, we’ve helped dozens of wellness practices untangle duplicate listings, optimize their profiles, and get every location shining bright on Google Maps.

If you’re expanding or struggling to get your Google Business Profile verified, we’ve got you covered. Download our free Google Business Profile Optimization Guide to make sure every one of your locations gets found—and gets booked.

Because when your med spa grows, your impact does too. And that’s something worth celebrating.