As a med spa owner, you’ve likely invested in state-of-the-art equipment, beautiful treatment rooms, and top-tier providers. But what good is any of that if local clients can’t find you?
It's certainly no secret that your Google Business Profile (formerly known as Google My Business) is one of the most powerful tools to attract local clients and establish your authority in your area. When optimized properly, it becomes a direct pipeline to new bookings, glowing reviews, and loyal clientele.
But knowing how to optimize your med spa’s profile to get found more often in local searches, engage with prospects, and turn Google into one of your most valuable referral sources is both an art and a science. Here's your step by step guide to making the most of every search!
Why Your Google Business Profile Matters for Med Spas
When someone searches “Hydrafacial near me” or “best med spa in [your city],” Google doesn’t just return websites—it prioritizes local business listings, especially on Google Maps and in the “local pack” (that group of 3 listings at the top of search results).
That means your Google Business Profile is often your first impression.
✔️ 68% of online experiences begin with a search engine
✔️ 90% of consumers are more likely to visit a business with photos
✔️ Complete and optimized profiles get 7x more clicks than incomplete ones
In other words: if your profile is missing key details, outdated, or unclaimed—you’re losing bookings.
How to Claim and Set Up Your Med Spa on Google
If you haven’t already claimed your med spa’s profile, do this first:
- Visit https://business.google.com/
- Search for your business name and location.
- If it shows up, click “Claim this business.”
- If not, click “Add Your Business to Google” and follow the prompts.
- Choose “Medical Spa” or your most accurate business category.
- Complete verification via postcard, phone, or video.
Optimize Your Google My Business Listing for Maximum Visibility
Once claimed, it’s time to fully optimize your listing so it ranks well and converts lookers into bookers.
Here’s what you need:
✅ Accurate business name, phone, address, and website
✅ Your hours of operation, including holiday hours
✅ A compelling business description (more on this below)
✅ List of services you offer (IV therapy, Botox, facials, etc.)
✅ Photos and videos of your space, team, and treatments
✅ Booking link connected to your scheduling software
✅ Messaging enabled so clients can contact you instantly
✅ Categories and attributes, like “women-owned” or “wheelchair accessible”
This may seem like a lot—but Google rewards complete, active profiles with better placement in local results. One important note is that you need to make sure your information is consistent across all listings, not just Google. That means Yelp, NextDoor, Yahoo and others should have the same information as your GBP. A great software resource to help make this happen easily is Thryv.
Essential Google Business Profile Best Practices for Med Spas
To stand out from the competition and get chosen, follow these best practices:
- Use high-quality, original images—stock photos won’t cut it
- Upload a professional logo and cover photo that reflect your brand
- Include a short video walkthrough of your location or team
- Make your business description engaging, keyword-rich, and focused on the benefits of your services (e.g. "feel radiant and confident")
- Update your hours during holidays and special events
- Double-check that your NAP (name, address, phone) is consistent across all online platforms
Boost Local SEO and Get More Med Spa Clients from Google Maps
If you want your med spa to appear on the first page of Google or in the local map pack, local SEO is your best friend.
Your Google Business Profile is a critical part of that.
✅ Include location-based keywords in your description, services, and posts
✅ Use your city and neighborhood (e.g. "Charleston Hydrafacial provider")
✅ Ask happy clients to mention the service and location in reviews
✅ Add up to 20 service areas if you serve a wider region
What to Include in Your Med Spa Profile to Attract Local Searches
Your profile should speak to what you offer, who you serve, and why you’re the best.
✔️ Services: List your top offerings—laser treatments, microneedling, HRT, medical weight loss, etc.
✔️ Team: Show off your providers’ credentials, friendliness, and professionalism
✔️ Results: Mention what clients will get from your services (better skin, more energy, weight loss)
✔️ Trust Factors: Include memberships, certifications, and awards
✔️ Brand Voice: Let your personality come through—calm, professional, holistic, etc.
How to Use Reviews, Photos, and Posts to Build Trust
Photos and videos are powerful—especially for appearance-based services.
- Add before & after photos (with permission)
- Show off your treatment rooms, lobby, and amenities
- Post staff introductions or behind-the-scenes clips
- Use high quality photos with lighting and visuals that reflect the experience you offer
Reviews are gold for med spas. They help build credibility and improve rankings.
- Ask every happy client to leave a review
- Use automation tools to follow up and make it easy
- Respond to every review—positive or negative—with professionalism and care
Promoting Your Med Spa with Google Business Posts and Messaging
Stay active by posting updates, just like you would on social media.
Use Google Business Posts to:
✔️ Promote seasonal specials (e.g., “Holiday Glow Package”)
✔️ Share wellness tips (“The Benefits of Regular IV Therapy”)
✔️ Highlight client wins (“Meet Jessica—down 15 lbs in 3 months!”)
✔️ Announce events or new services
Enable messaging so people can text your med spa directly from your profile. It’s fast, convenient, and leads to more bookings.
Tracking Performance: Use Insights to See What’s Working
Inside your Google Business dashboard, you’ll find Insights—your analytics goldmine.
Track:
- How many people found you via search or maps
- What keywords they used
- How many clicked to call, visit your site, or request directions
- How your photos and posts are performing
Use this data to refine your profile and double down on what works.
Download the Free Guide: Your Step-by-Step Med Spa GBP Optimization Checklist
If you’re serious about growing your med spa locally, you need a complete and optimized Google Business Profile—not just a basic listing.
That’s why we created the free guide:
Get Found & Grow Your Wellness Practice:
The No-Fluff Google Business Profile Optimization Guide
Inside, you’ll get:
✔️ A clear, step-by-step checklist for med spas
✔️ Pro tips on photos, reviews, and service listings
✔️ Guidance on what to post, how to respond to reviews, and more
✔️ AI prompts to help you write a compelling business description
✔️ A system you can implement yourself—or hand off to your team
Download it now and take 30 minutes to set your profile up for success. You’ll start showing up in local searches, getting more calls, and turning visibility into real revenue.
Ready to Get Found, Booked, and Loved Locally?
At Salt Marketing, we help health and wellness practices like yours grow with strategic, simple systems that work. Book a call and let’s talk about how we can help your med spa shine.
