Marketing Doesn’t Have to Be So Hard: Simple Wellness Marketing

How to Grow a Wellness Practice with the 5-Part Salted Edge Framework

If marketing your wellness practice feels like a full-time job on top of the one you already have, you’re not alone. Most practitioners didn’t go into business to become marketers—but here you are, spending your evenings figuring out Instagram captions or wondering why your last email didn’t get any clicks. The truth is, marketing doesn’t have to feel this hard. With simple wellness marketing, you can attract more of the right people, build genuine relationships, and grow your practice in a way that feels sustainable. In this article, we’ll walk you through the Salted Edge Framework—a five-part approach designed to simplify your marketing, save you time, and help you get back to doing what you love: changing lives.

Feeling Overwhelmed by Marketing? You're Not Alone.

Chances are, you’ve spent more time than you’d like to admit staring at a blank social media scheduler, second-guessing your website, or wondering whether your latest blog post actually did anything. It’s exhausting—and it’s not your fault.

Most practitioners enter this field to help people heal, not to master hashtags, funnels, and automation software. But somewhere along the way, the pressure to become a full-time marketer creeps in. You're not alone in feeling like you're spinning your wheels.

That’s why we created the Salted Edge Framework—to help you get out of reactive, haphazard marketing and into a rhythm that works. A system that grows with you, supports your goals, and frees you up to focus on what you do best.

The Truth About Growth: It’s Not More Work, It’s the Right System

When you're in constant motion—trying every tactic, downloading every template, hopping on every trend—growth feels hard because it is. But sustainable growth isn’t about doing more. It’s about doing the right things in the right order.

The Salted Edge Framework isn’t another one-size-fits-all marketing plan. It’s a five-part approach designed to provide simple wellness marketing, meet you where you are, help you focus your efforts, and create consistent results. It's not about adding more to your plate—it's about organizing what actually works.

Let’s walk through each part of the framework so you can begin to see how marketing can feel simpler, clearer, and more aligned with your purpose.

Step 1 – Attract:
Bring in the Right People, Not Just More People

Most practitioners think they need to “get in front of more people,” but the real magic happens when you’re speaking directly to your people—those who already value what you offer and are looking for a solution like yours.

In this first phase, we focus on:

• Clarifying your message using proven tools like StoryBrand
• Creating content that resonates with your ideal client
• Optimizing your website and content for SEO so you're found by the right people
• Building trust through lead magnets, blogs, podcasts, and social

This is where your visibility begins to align with your values. Attracting isn’t about shouting louder—it’s about simple wellness marketing and speaking clearly to those who need you most.

Step 2 – Convert:
Guide Prospects to a Confident Yes

Once you have someone’s attention, what happens next? Do they know what step to take? Do they feel seen, understood, and supported enough to say “yes”?

In the Convert phase, we build simple, powerful pathways for your leads to become clients. That includes:

• Creating a client journey with intentional touchpoints
• Writing clear calls-to-action that gently guide, not push
• Using automation to deliver helpful info, answer objections, and build trust
• Ensuring your website, emails, and follow-ups all support conversion

This isn’t about chasing people down. It’s about inviting them into a relationship with you, one step at a time.

Step 3
Create Raving Fans Who Market for You

The easiest client to gain is the one referred by a happy client. When people feel seen, supported, and transformed by your care, they naturally become ambassadors for your brand.

This stage is all about turning great client experiences into lasting momentum:

• Creating referral systems that feel natural and generous
• Collecting and using testimonials in strategic ways
• Delivering little “wow” moments that make your clients feel valued
• Building a community that people want to stay part of

Your best marketing? It’s already happening inside your practice. We just help you amplify it.

Step 4
Automate: Create Systems That Work While You’re with Clients

Here’s where the pressure starts to lift. With the right automation in place, you don’t have to constantly reinvent the wheel. You don’t have to worry about missing follow-ups or forgetting to post.

In this phase, we help you:

• Automate lead nurturing with tools like Keap
• Set up workflows for client onboarding, appointment reminders, and reviews
• Systematize your content calendar using tools like Hive
• Create consistent social, email, and blog workflows that don’t rely on daily effort

This is where your practice gets its time back—and you finally feel in control.

Step 5
Measure and Scale: Make Smart, Data-Driven Decisions

What gets measured, gets managed. And what gets managed? It grows. Once your systems are running, we look at what’s working, what’s not, and where your greatest opportunities lie.

In this final phase, we:

• Track the right metrics (leads, conversions, retention, traffic, etc.)
• Use a simple dashboard (like our Saltmine) to keep it all in one place
• Make data-driven tweaks to improve performance
• Plan for growth that feels both ambitious and aligned

This is how you move from “hope marketing” to confident, intentional scaling.

Your Path to a Simpler, Smarter Practice Starts Here

You don’t need to do more marketing—you need to do the right things in the right order. The Salted Edge Framework is designed to help you stop guessing, start growing, and finally feel like your marketing is working for you, not against you.

This is just the beginning. Whether you want to implement it on your own, with support, or as part of a like-minded community, you don’t have to figure it out alone.

Because marketing your practice shouldn’t be the hardest part of your business. Simple wellness marketing should be the part that gives you energy, clarity, and clients who are thrilled to work with you.

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