If you’ve ever felt like you’re doing everything to market your wellness practice—but nothing is working—you’re not alone.
Marketing your business shouldn’t feel like throwing spaghetti at the wall. But for many med spa and wellness practice owners, that’s exactly what it feels like: random, inconsistent, and exhausting.
That’s why, for members of The Salted Edge, we created the Scalable Simplicity System—a clear, 5-stage growth path designed specifically for wellness businesses like yours. Whether you're stuck in marketing chaos or ready to scale to your next level, this system helps you see exactly where you are and what steps to take next.
Let’s walk through the five wellness practice growth stages, so you can pinpoint where you are right now—and get unstuck with confidence.
Why Most Wellness Practices Struggle to Grow
Many wellness business owners start with a passion to help others—not a background in marketing. So when it comes to growing their practice, they try whatever they can: discounts, social posts, ads, events. But without a plan, results stay unpredictable. And that leads to burnout.
What’s missing isn’t more hustle—it’s a system.
A way to grow that feels simple, repeatable, and aligned with your values. That’s what the Scalable Simplicity System is all about.
What Are the 5 Wellness Practice Growth Stages?
This system is your roadmap from chaos to clarity. Here’s a quick look at the journey:
- Scramble – You’re working hard, but marketing feels like a mess.
- Stabilize – You start finding clarity and doing what actually works.
- Systematize – You build automation and structure that runs without you.
- Scale – You grow what’s working and reach more of the right people.
- Soar – You step into freedom, with marketing that’s fully dialed in.
Now let’s break each stage down so you can figure out where you are—and how to move forward.
Stage 1 – Scramble: When Marketing Feels Like Juggling Fire
In this first stage, you’re doing a lot… but seeing very little return. You’re relying on random promotions, referrals, or word-of-mouth. You feel overwhelmed, exhausted, and frustrated. Growth is unpredictable, and you don’t have a clear message or audience.
Milestones that show you're in the Scramble stage:
- You’re not sure who your ideal client is.
- You don’t have a consistent message or marketing approach.
- Most of your clients come from one-off tactics or luck.
To move forward, focus on:
- Getting clear on who you serve and what they need from you.
- Creating a simple lead magnet (like a checklist or guide).
- Choosing one platform (social media or email) to show up on consistently.
In this stage, you want to clarify your message and make sure you really understand your ideal client. This is where most of our Salted Edge members begin—and where things start to change fast once they get the right tools and support.
Stage 2 – Stabilize: Building a Strong Foundation
Now you’ve got some clarity. You’ve identified your ideal client, cleaned up your messaging, and picked a platform to share content. You’re starting to see traction—but you're still doing a lot manually, and it takes effort to keep up.
Milestones that show you're in Stabilize:
You’ve defined your ideal client and core message.
You post consistently on one content channel.
You’ve created a simple lead magnet and follow-up emails.
To move forward, focus on:
Automating your lead capture and client follow-up.
Creating simple dashboards to track what’s working.
Documenting repeatable promotions and processes.
Inside The Salted Edge, members in this stage use our templates, automations, and coaching to build smarter—not harder.
Stage 3 – Systematize: Create a Marketing Machine
This is where your growth starts to feel more predictable. You’ve set up basic automation. You know what content performs well. You’ve got a rinse-and-repeat campaign you can reuse. Things are running… but you’re still managing a lot on your own.
Milestones that show you’ve reached Systematize:
You’ve automated lead capture, booking, and follow-up.
You’re tracking key metrics and reviewing them regularly.
You’ve documented at least one campaign you can run again.
To move forward, focus on:
Optimizing your best campaigns and automations.
Running a live growth campaign with confidence.
Delegating or outsourcing parts of your marketing.
Salted Edge members in this stage lean into automation tools, training, and support to free up time while keeping momentum going. Remember that “automation” doesn’t mean everyone gets the same content - with great segmentation and personalized content, you can connect with your audience on a deeper level.
Stage 4 – Scale: Turn Up What’s Already Working
You’ve got a system that works. Now it’s time to reach more people and increase your revenue without increasing your hours. At this stage, you’re launching new offers, collaborating with others, and testing new ways to grow your audience.
Milestones that show you're scaling:
You’re running successful webinars, workshops, or events.
You make marketing decisions based on data, not guesses.
You have support from a team or trusted partner.
To move forward, focus on:
Delegating strategic oversight with confidence.
Testing or expanding your offers and services.
Adding advanced tracking to guide future decisions.
In The Salted Edge, we help members at this level stay focused on high-impact strategies, not just “more content.”
Stage 5 – Soar: Grow with Ease and Freedom
This is the dream. Marketing feels easy. You’re no longer in the weeds—your systems run without you. You’re spending more time doing what you love and less time worrying about lead flow. Now it’s about optimization, thought leadership, and expansion.
Milestones that show you’re soaring:
Marketing runs predictably without your daily involvement.
You’ve got strong tracking and forecasting tools in place.
Your focus is on partnerships, innovation, and big-picture growth.
To stay here and keep evolving, focus on:
Segmenting your list to personalize and increase lifetime value.
Systematizing innovation so your ideas don’t get lost.
Elevating your brand through thought leadership and visibility.
Building a personal brand is more than just posting on social from your personal accounts. It’s creating an identity that allows you to support causes you care about, leverage your network to grow and connect with a larger community. At this stage, Salted Edge members become mentors and models in our community—sharing their wins and helping others rise, too.
How to Identify Your Current Growth Stage
Take a moment and ask yourself:
- Do I know exactly who my ideal client is and how to reach them?
- Are my systems built to bring in leads consistently, or am I still doing it all manually?
- Am I reacting, or am I running a predictable, data-informed plan?
The best part about the Scalable Simplicity System is that it doesn’t require you to rush. You can move at your own pace, checking off milestones one at a time—and still make huge progress.
Want help figuring out where you are right now? Download the Success Path + Tracker to get started.
Your Next Steps for Sustainable Wellness Practice Growth
Whether you’re stuck in Scramble or just stepping into Scale, there’s a path forward—and you don’t have to go it alone.
Inside The Salted Edge, you’ll find the tools, training, templates, and community to help you move through these stages faster and with less stress. No fluff. No hacks. Just systems that work and support that sticks.
You’ve worked hard to build your practice. Now it’s time to build the marketing engine that helps it grow—with simplicity, clarity, and confidence.
