A Guide for Health and Wellness Practitioners
You probably already understand the power of trust and connection in building lasting relationships with your clients. But how do you communicate your passion and expertise to a larger audience quickly? A StoryBrand brand video can do just that—and it might be the missing piece to elevate your practice's growth.
A StoryBrand brand video is a short video story that conveys who you are, what you believe in, and why your work matters. It's not about promoting specific products or services but connecting with your ideal target market by sharing your mission and values. A well-crafted brandscript video is a powerful way to emotionally connect with potential clients, quickly conveying why you are the right guide on their journey to better health and well-being.
Why a Brand Video is Powerful for Wellness Clients
A Brand Script Video Builds a Human Connection: Wellness clients seek trustworthy practitioners. A brand video helps potential clients see and hear you, making your practice feel more personal and approachable. This human connection is vital in the wellness space, where decisions are often based on feeling understood and safe.
Great StoryBrand Videos Can Foster Faster Trust-Building: Clients often face deep emotional struggles regarding health and well-being. A brand video lets you showcase empathy, authority, and a clear path to transformation—helping clients see you as someone who truly understands their journey and is equipped to help.
Wellness StoryBrand Video Can Turn Hesitation into Action: With so many options in the wellness industry, clients can feel overwhelmed. Your brand video cuts through the noise, giving them a glimpse of who you are and why your approach is different, making it easier for them to choose you.
Get Inspired: Four Examples of Great StoryBrand Brand Videos
Bartram Dental Center - "Creating Healthy Happy People, One Smile at a Time"
This video created by Bartram Dental Center exemplifies a well-crafted brand video that effectively resonates with its audience. The upbeat music sets a welcoming tone from the start, while the choice of single-shot clips creates a seamless flow, guiding viewers through each step of the patient experience—from arrival to departure. This intentional progression establishes clear expectations for potential patients. The video concludes with a compelling call to action, showing a patient scheduling their next appointment, reinforcing the ease of the process. Bartram Dental Center’s video is a prime example of how a concise, engaging brand video can successfully convey its message to viewers.
This brand video by OperaCare demonstrates an excellent approach to creating an effective brand video within budget constraints and without live footage of patients and staff. By using animation, the video connects with its audience in a unique and engaging way, proving that unconventional methods can still achieve impactful results. Like other successful brand videos, it features an upbeat tone and background music that set a positive atmosphere. Notably, the video includes a realistic example of OperaCare’s Live Oasis QA call with a patient, providing clear expectations of the service experience. The video ends with a strong call to action, offering a free demo and directing viewers to their website, creating a seamless path for potential clients to engage further.
This brand video by Dymeng stands out with its distinctive music choice and shot composition. The inspiring, uplifting, and hopeful music immediately sets an engaging tone, while the visuals and messaging build anticipation, encouraging viewers to keep watching. The video establishes Dymeng’s credibility by providing background on the company’s history, highlighting the types of clients they’ve served, and showcasing each team member both individually and as part of the collective. This personalized approach fosters a sense of connection with prospective clients, helping them envision who they’ll be working alongside. The video concludes with a clear call to action, outlining the exact steps that follow once a client schedules an initial onboarding, ensuring transparency and ease for new clients.
Aligned - Mentoring For Chiropractors
Aligned’s brand video opens with imagery of a family with young children, instantly clarifying its target audience and setting an approachable, relatable tone. The video uses empathetic language, acknowledging the complexities of daily life and connecting with viewers on a personal level. Similar to Dymeng’s approach, Aligned introduces each team member in active, professional scenarios—on calls, reviewing X-rays, and interacting with patients—enhancing credibility and providing a glimpse into the team’s expertise. Unlike other videos, Aligned creatively combines animation with real-life footage, a strategy that keeps viewers engaged while clearly conveying the video’s message. The inclusion of everyday scenes beyond the business setting reinforces Aligned’s goal of helping clients achieve a balanced life, resonating with those seeking improved work-life harmony. By transparently outlining their process and highlighting that results can be seen after just one day of training, Aligned effectively communicates the value of its services.
Understand Yourself and Your Audience
Before creating your video, take time to understand two key elements: your audience and yourself.
- Know Your Audience: Who are your ideal clients? What challenges do they face, and what aspirations do they hold? Think about their journey and struggles—whether it's dealing with chronic stress, striving to live a healthier lifestyle, or seeking relief from a health condition. Understanding their needs will help you craft a story that resonates with them deeply.
- Find Your Unique Value: What differentiates you from other practitioners? What do your best clients say about why they trust you? Gathering this feedback will help you understand what sets you apart and allow you to speak confidently about how your unique approach impacts your clients' lives.
- Connect Your Brand Story with Their Needs: Once you know what makes you different and understand your client's needs, identify where your story overlaps with their journey. Share moments and experiences that will help your audience feel understood and heard. The goal is to connect with them on an emotional level.
Craft Your Video Script Using the StoryBrand Framework
The 7-part StoryBrand framework can help you craft a brand video that positions your audience as the hero of the story, with you as their trusted guide. Here's how to structure your video for maximum impact:
- A Character (Your Ideal Client): Your audience is the hero of your story. In health and wellness, this may be individuals dealing with stress, seeking better fitness, or looking to improve their mental well-being. Start your video by describing who they are and their current struggles.
- Who Has a Problem: Identify their specific problem from three angles:
- External: The challenge they are facing is physical pain, low energy, and stress.
- Internal: How it makes them feel—frustration, overwhelm, or lack of confidence.
- Philosophical: Why it's simply wrong—they shouldn't have to struggle alone or live a life that doesn't reflect their best self.
- And Meets a Guide (You): Introduce yourself as the guide who understands their struggles. Use empathy to show that you genuinely care about their journey, and demonstrate your authority by sharing your experience, expertise, and success stories.
- Who Gives Them a Plan: Share a simple plan that shows how you'll help them solve their problem. Wellness clients often need a clear, straightforward path:
- Step 1: Schedule a consultation.
- Step 2: Receive a personalized wellness plan.
- Step 3: Start their journey to a healthier life.
- And Calls Them to Action: A clear call to action is essential. What is the next step you want your audience to take? Encourage them to book an appointment, join a class, or download a resource. Make it simple and compelling.
- That Helps Them Avoid Failure: Highlight the risks or setbacks they'll avoid by taking action with you—whether it's continued pain, lack of progress, or feeling stuck in their current health state. This creates urgency and reassures them that your guidance can prevent those negative outcomes.
- And Ends in Success (Transformation): Finally, describe what life looks like for them once they achieve success. Will they feel energized, balanced, or empowered? This transformation is what your wellness clients are searching for, so paint a vivid picture of the possibilities.
8 Tips For Creating Your Brand Video
You may be thinking, "Great, but how do I create a great brandscript video?" Your video doesn't require a professional studio or a big budget, think in terms of how you can use it to differentiate yourself in the marketplace. Be authentic and true to your tone - are you serious and knowledgeable, trusted and relatable, or even fun and engaged? With the right strategy, you can craft a compelling video that resonates with your audience.
Here's how to create a great branscript video:
1. Define Your Message Clearly
Start by scripting your video based on the above StoryBrand framework. Keep your script concise, focusing on the main elements: your ideal client's challenges, your role as their guide, your plan for them, and the transformation they can achieve.
2. Choose a Relatable Setting
Record in a setting that feels authentic to your practice, like your office, treatment room, or an outdoor space that reflects calmness and wellness. This helps potential clients feel at home with your brand and gives your message an authentic touch.
3. Use Simple, Conversational Language
Speak directly to your clients as if you're having a one-on-one conversation. Avoid jargon and instead use words that resonate with their emotions and experiences. This approach fosters connection and builds trust.
4. Focus on Good Lighting and Sound
Natural light from a window often provides the best lighting, making you look approachable and warm. Ensure sound quality is clear—use a lapel microphone if possible, or position your camera close enough to capture your voice without background noise.
5. Convey Empathy and Authority
Share a quick story or example that illustrates your understanding of their journey while subtly highlighting your expertise and success in helping clients like them. Showing that you both understand and can solve their problems makes you a trusted guide in their journey.
6. Add a Clear Call to Action (CTA)
Decide on a single action you want viewers to take after watching, like scheduling a consultation or signing up for a wellness assessment. Make this CTA direct, simple, and visible, perhaps even showing it on-screen as you mention it.
7. Edit for Impact
Post-production can elevate your video, making it more polished. Add simple transitions, clear text overlays for keypoints, and your contact information or logo at the end. A clean and straightforward edit is all you need—don't let heavy effects detract from your message.
8. Test and Get Feedback
Share your draft with a few trusted clients or colleagues. Ask if the message resonates, and make any tweaks based on their feedback. This ensures your video aligns with what your ideal clients are looking for.
By following these steps, you'll create a brandscript video that's authentic, engaging, and effective in helping your audience feel understood and confident about choosing you as their wellness guide.
Amplify Your StoryBrand Video
After creating your brand video, share it widely to reach as many potential clients as possible. Here are just a few ways that you can increase the visibility of your branscript video
- Pin It on Social Media: Pin the video to your social media profiles so it's the first thing people see.
- Link it in Your Email Signature: Let it travel with every email you send, making it easy for clients to learn about you.
- Feature It on Your Website: Your homepage and "About Me" page are perfect spots to showcase your video, helping visitors connect with your story right away.
- Embed It in Email Sequences: Include your video in welcome emails or lead nurture sequences to set the tone for the relationship.
- Use It in Direct Messages: Share your video in automated responses or personal messages to new followers on social media.
Make Your Brand Video Work for You
At Salt Marketing, we find well-crafted brand videos allow your potential wellness clients to see you as both relatable and knowledgeable—the exact guide they need on their journey to better health. By following the StoryBrand framework and distributing your video strategically, you'll not only connect with more clients but also position yourself as the expert who can help them achieve lasting transformation.