Social Media Engagement Tips That Attract New Clients

Social media is one of the most powerful tools for health and wellness practitioners to connect with clients and grow their businesses. But, with so many platforms and strategies out there, getting meaningful engagement that delivers can feel overwhelming. Engagement goes beyond likes and follows—it’s creating genuine connections, building trust, and establishing authority within your niche. When your followers feel connected to you personally, they’re far more likely to trust your expertise and seek your services. In this article, we’ll break down the steps to help you create authentic connections with your audience and boost your engagement across social platforms – no matter your experience level!

Why Social Media Engagement is Crucial for Wellness Practitioners

As a wellness practitioner, you’re uniquely positioned to offer transformative services that improve people’s lives. But, if you want to grow your practice, people need to know about you and trust you. Social media is an invaluable tool to build trust and authority. When you engage authentically, your audience can see the real person behind the services, which in turn helps establish credibility and a deeper emotional connection.

Merriam-Webster’s social media expert Peter Sokolowski states, “As digital manipulation becomes more sophisticated, people are yearning for what’s real. Authenticity, which means being true to your character and personality, is now more important than ever. When we question what’s real, we value genuine interactions even more. It’s not about perfection but about being relatable and honest—qualities that build lasting trust in any relationship.“

Now, let’s take a closer look at the different platforms and how you can boost engagement on each one!

Instagram: Building Connections Through Visual Storytelling

Instagram remains one of the most popular platforms for wellness practitioners. Its visual nature allows you to show, not just tell, your story. However, getting greater engagement that delivers on Instagram requires more than just pretty pictures. Here are some key strategies:

• Post Consistently: Aim to post 3-5 times a week. Consistency keeps you at the top of your mind for your followers.
• Use Stories and Reels: Video is a powerful engagement tool. Use Instagram Stories and Reels to share behind-the-scenes moments, client success stories, and tips. When your audience sees you (like the YOU behind just a company name) in action, they feel a deeper connection.
• Engage in the Comments: This is one of the most essential pieces to building engagement and establishing relationships with your audience. Reply to all comments on your posts (even if it’s just saying thank you for the comment!), engage with your followers’ content, and spark conversations and so on. This back-and-forth interaction shows you care and are accessible.

At Salt Marketing, we help our clients navigate Instagram’s intricacies. For example, one of our clients was navigating how to share links in Instagram posts. Since Instagram doesn’t allow clickable links in captions, we recommended they direct followers to their bio or use Instagram Stories with a direct link for important content like webinar sign-ups. This simple solution helped them overcome a roadblock, ensuring they weren’t missing out on potential leads.

Facebook: Fostering Community and Engagement That Delivers

Facebook is an excellent platform for creating engagement that delivers. It’s more focused on long-form content and interaction through posts, comments, and groups. Here’s how you can maximize engagement:

• Start a Group: Create a Facebook group around a specific topic or challenge relevant to your practice. This allows you to cultivate a community, provide value, and directly interact with potential clients.
• Go Live: Facebook Live allows you to speak directly to your audience in real time. Q&A sessions, live workshops, or casual check-ins are fantastic ways to engage. Your Facebook group is an excellent avenue for doing this, particularly because your audience is already interested in what you’re offering, and it feels more personal. 
• Post Valuable Content: Above all, you want to be offering content that is valuable to your followers. Share blog posts, articles, and tips related to your practice. Make sure your content is valuable and shareable. The more people share your posts, the more engagement you’ll receive.

LinkedIn: Establishing Yourself as an Authority

LinkedIn is often overlooked by wellness practitioners, however it’s an essential platform for building authority in your industry. Here’s how to engage on LinkedIn:

• Publish Articles: LinkedIn’s article feature lets you share longer, insightful content. This is a really good place to establish yourself as a thought leader in the wellness space.
• Engage in Industry Conversations: Comment on posts from other wellness professionals or health organizations. Engaging in discussions positions you as an expert who’s actively involved in your community.
• Build Your Network: Connect with other wellness professionals, potential clients, and industry leaders. The more you expand your network, the more visibility your posts and articles will receive.

YouTube: Showcasing Expertise Through Video Content

YouTube is a powerful platform for wellness practitioners looking to engage their audience on a deeper level. Video allows you to demonstrate your expertise and connect with viewers in a personal and impactful way. Here’s how to use YouTube for greater engagement:

• Create How-To Videos: Share tutorials, wellness tips, or guided sessions (such as meditation or yoga) to help your audience. These videos provide value and position you as an expert in your field.
• Encourage Comments and Interaction: Ask your viewers questions in your videos and invite them to leave comments. Make sure to reply to comments to foster a sense of community and accessibility.
• Be Authentic: Don’t be afraid to be yourself in your videos. People are looking for someone relatable and trustworthy, not someone who appears overly polished or distant.

Building Trust and Authority by Being Authentic

In all of these strategies, one key factor remains: authenticity. Your audience can spot insincerity from a mile away, and nothing kills engagement faster than appearing disconnected or overly promotional. When you share your true self—whether that’s through stories about your own wellness journey, advice you give clients, or behind-the-scenes glimpses into your practice—you humanize your brand.

Additionally, sharing your personal experiences or even the challenges you face can make you more relatable. For example, posting videos of yourself speaking directly to your audience or sharing the ups and downs of your wellness journey allows them to see the real person behind the business. This kind of transparency and authenticity builds authority as people trust those who are real and consistent in their messaging. By cultivating this trust, you establish yourself not only as a wellness expert but also as a caring and accessible human being.

How Salt Marketing Can Help You Grow Your Social Engagement

At Salt Marketing, we know that social media can be challenging to navigate—especially if you’re already busy running a health and wellness practice. It feels like a full-time job in itself! That’s why we offer hands-on support, managing your social media while also educating you on how the platforms work. We believe that helping you understand social media is just as important as doing the work for you. For example, a recent conversation with one of our clients explained how Instagram handles links in posts and as a result offered solutions like linking key content in the bio and stories.

We’re passionate about helping wellness practitioners succeed, which is why we created our Social Media Action Plan—a guide designed to help you get started with greater engagement that delivers across platforms. Check out our plan and take the next step toward building meaningful connections with your audience.

Frequently Asked Questions:

1. How often should I post on social media?   

We recommend posting 3-5 times a week, but it’s more important to post consistently and provide value with each post.

2. What type of content should I focus on?

Focus on a mix of educational content, personal stories, and engagement that delivers. For example, post questions or polls to your social platforms. 

3. How do I get my audience to engage with my posts?

Ask questions, prompt discussion, and reply to comments. After all, engagement is a two-way street, and when your audience sees you interacting, they’ll feel encouraged to participate.

4. What should I do if I’m not getting engagement that delivers right away?

Keep going and trust the process! Building engagement takes time. Continue posting consistently and interact with your followers. Celebrate small wins along the way as benchmarks. Over time, engagement will grow.

5. How can Salt Marketing help me with social media?

Salt Marketing can manage your social media strategy and execution while also educating you on how to engage authentically with your audience. We offer personalized plans and direct support to grow your social presence.

Ready to see real results on social media? Let Salt Marketing help you see engagement that delivers and build deeper connections with your audience by checking out our Social Media Action Plan. We can’t wait to work with you!