How Adding Email Newsletters in 2025 Can Help You Scale Your Wellness Business


If you’re still relying solely on social media to reach your clients, you’re building your business on rented land. What happens if the algorithm changes or your account gets hacked… or as we’ve seen recently, your preferred platform goes away entirely? Building your list and sending out a regular cadence of email newsletters in 2025 puts your practice back in control—directly in your clients' inboxes, where real connections and consistent growth happen. You’re building equity in something you own.

Think you don’t have the expertise or don’t have anything to say? Newsletter expert Matt McGarry of Newsletter Operator says, “The newsletters that I see that grow the fastest and that have the most success are usually started by people who have deep, deep expertise.” As a trusted authority in your space, you have unique insights and specialized knowledge that your audience craves. An email newsletter can be an opportunity to share your expertise in a way that builds trust, positions you as a thought leader, and attracts clients who value your guidance. By delivering valuable, evidence-based content, you can foster stronger connections with your audience, turning your knowledge into a powerful tool for growing your practice.

Let’s dive in how you can start, maintain, and maximize the potential of an email newsletter in 2025!

Why Wellness Practices Should Embrace Email Newsletters in 2025

Email newsletters are a tool that helps you nurture relationships, establish authority, and bring clients back to your practice—without spending a dime on ads. Marketing through emails remains a powerhouse in the digital marketing landscape, and its relevance in 2025 is stronger than ever. And, it also allows you to communicate directly with your audience at a consistent rate. For wellness practices, this means having a dedicated channel to:

  • Share valuable insights about health and wellness.
  • Promote your services, workshops, or products.
  • Build trust by delivering consistent, high-quality content tailored to your audience's needs.

Email marketing for wellness businesses boasts an impressive return on investment (ROI). According to recent studies in Forbes Advisor, Litmus and HubSpot, email marketing can generate an ROI of $36 for every $1 spent. For wellness practitioners, this isn’t just a number—it’s an opportunity to transform casual inquiries into loyal clients. If you’re not collecting email addresses for both prospects and clients - and using them to communicate, you’re leaving money, trust, and opportunities on the table.

How to Start a Newsletter for Your Wellness Practice and Grow It Fast

McGarry also points out that “most people struggle to write newsletters because they don't have a template.” Starting an email newsletter might feel overwhelming, but with the right approach, it can be both manageable and rewarding. Salt Marketing makes it easy and low-stress. Here’s a step-by-step system to get started and grow your audience quickly:

  1. Choose the Right Platform: Select an email marketing platform like Keap or Active Campaign to manage your newsletter. Look for features like automation, analytics, and customizable templates.
  2. Build Your Subscriber List: Focus on collecting email addresses from your existing clients and prospects. Use lead magnets such as free guides, e-books, or exclusive wellness tips to entice sign-ups. Check out this guide on how to grow your first 1,000 subscribers.
  3. Segment Your Audience: Organize your subscriber list based on factors like client needs, preferences, or past interactions. This allows you to deliver personalized content that resonates with each segment.
  4. Craft an Engaging (and automated!) Welcome Sequence: Your welcome sequence sets the tone for future communications. Introduce yourself, outline what subscribers can expect, and provide immediate value, such as a wellness tip or exclusive offer.

By following this system, you can establish a foundation for your newsletter and set it up for rapid growth.

The Dos and Don’ts of Newsletter Content for Wellness Practitioners

Creating impactful content is key to the success of your newsletter. Here’s what you should and shouldn’t include:

Do:

  • Share Valuable Content: Provide tips, science-based knowledge, and advice related to your specific results. 
  • Highlight Your Services: Promote special offers, new treatments, or upcoming events at your practice.
  • Incorporate Client Testimonials: Build credibility by showcasing real case stories from your successful clients.
  • Include Calls to Action (CTAs): Encourage readers to take the next step and book an appointment, follow you on social media, or attend an event with you (locally or virtually).

Don’t:

  • Overwhelm Your Readers: Your newsletter shouldn’t showcase every piece of content you’ve shared over the last month. Avoid packing too much information into one email. Stick to providing great value in one or two primary messages per newsletter.
  • Use Overly Salesy Language: Simply serving your audience well will bolster sales. Focus on providing value, as readers may unsubscribe if they feel pressured.
  • Neglect Mobile Optimization: Test your emails on your mobile device before sending, since a significant portion of readers will view them on their phones.

Inspiring Newsletter Ideas to Engage Your Audience

Creating a newsletter your audience loves doesn’t have to feel like a chore—it’s an opportunity to connect, inspire, and make a lasting impact. We know the challenge of coming up with fresh, engaging content week after week can feel daunting, but here’s the secret: plan ahead. When you take the time to map out your ideas 6 to 12 months in advance, you’ll free yourself from the stress of last-minute brainstorming and instead focus on delivering content that truly resonates. 

Your newsletter is more than just an email; it’s a conversation, a source of value, and a chance to showcase your passion and expertise. With the six inspiring ideas we’re sharing, you’ll have everything you need to engage your audience, build trust, and create a newsletter that keeps them coming back for more. The hardest part is starting—so take a deep breath, grab your calendar, and let’s get to it! Here are six great ideas for your wellness practice:

  1. Weekly Wellness Tips: Share actionable advice that helps readers improve their health, such as stress-reduction techniques or simple healthy recipes.
  2. Behind-the-Scenes Insights: Offer a glimpse into your practice with behind-the-scenes stories or videos showcasing your team, treatments, or daily operations.
  3. Exclusive Offers: Reward your subscribers with discounts, early access to events, or freebies.
  4. Client Spotlights: Celebrate your clients’ successes and transformations (with their permission). This builds community and inspires others.
  5. Seasonal Themes: Align your content with seasonal trends, like New Year’s wellness resolutions or summer skincare tips.
  6. Interactive Content: Include surveys, polls, or quizzes to engage your audience and gather valuable feedback.

By diversifying your content, you can keep your readers excited and looking forward to each new email. Here’s some ideas that we’ve used on some of our own clients: 

One of our clients felt she had reached a plateau in her nutrition business, and was feeling discouraged. We helped her write and implement her StoryBrand BrandScript. From there, she was able to identify her ideal client and how she can tailor her offerings to meet their needs.

A functional wellness doctor wanted his newsletters to resonate more strongly; we helped him segment his audience based on their individual interests and follow up with them based on the specific content they were looking for.

A med spa client wanted to highlight their expertise to grow local engagement. We refined their newsletter to help draw attention to events and specials that drove foot traffic into their brick and mortar locations.

Building a System to Consistently Produce Your Practice’s Newsletter

Consistency is critical when it comes to email newsletters. A haphazard approach can lead to disengaged readers and lower open rates. To ensure a steady flow of quality content, implement the following system:

  1. Plan Ahead: Use a content calendar to outline your newsletter topics and schedule. Aim to send your newsletter at regular intervals, such as weekly or bi-weekly.
  2. Streamline Your Workflow: Create templates for your emails to save time on design and formatting. Tools like Canva or Figma can help you design visually appealing newsletters.
  3. Delegate Responsibilities: If you have a team, assign roles for writing, editing, and designing your newsletter. If not, consider outsourcing to professionals, like Salt Marketing, who can handle the process for you.
  4. Automate Where Possible: Set up automated sequences for capturing email, onboarding new subscribers, promoting services, or sending reminders. Automation ensures consistency without extra effort.
  5. Track Performance: Use your email platform’s analytics to monitor open rates, click-through rates, and other key metrics. Adjust your strategy based on what resonates most with your audience.

At Salt Marketing, we combine tailored strategies with engaging content which enables our clients to connect with their audience and achieve measurable growth.

Salt Marketing has worked with numerous wellness practitioners to create high-performing email campaigns that deliver results. From developing content strategies to designing eye-catching emails, we take the guesswork out of email marketing so you can focus on what you do best: helping your clients thrive!

Email Newsletters in 2025: The Key to Scaling Your Wellness Business with Salt Marketing

An email newsletter in 2025 is more than just a marketing tool—it’s your direct line to building trust, nurturing relationships, and creating a community of loyal clients who value what you offer. It allows you to showcase your expertise, stay top-of-mind, and provide meaningful, actionable content that keeps your audience engaged. Best of all, it’s simpler than ever to get started. With a little planning, you can create a newsletter that feels authentic, impactful, and manageable—whether you’re sharing tips, telling stories, or promoting your services. Remember, the key is progress, not perfection. Your clients don’t need polished—they need you. So take the first step today, and watch how this small yet powerful tool can transform the way you connect with and grow your practice this year.

Let’s start the conversation today about incorporating a newsletter into your marketing strategy in 2025.
ABOUT THE AUTHOR
Jennifer Orechwa

I love helping CEOs and business owners find innovative solutions to their unique growth challenges. Today, as a fractional CMO and agency owner, I offer clients over 20 years of marketing experience, from strategy to implementation to ROI and iteration to the next milestone.