Med Spa Giveaways on Social Media: Step-by-Step Guide
Social media giveaways aren’t just fun—they’re a strategic tool that, when done right, can increase visibility, grow your following, and turn new eyes into loyal clients. For med spas, giveaways create momentum, drive engagement, and position your services as desirable, even aspirational.
At Salt Marketing, we’ve helped med spa clients run wildly successful giveaways using a proven approach that blends creativity with strategy. If you’re ready to use a giveaway to grow your business, here’s how to make it work.
Why a Med Spa Giveaway Works
A well-run giveaway generates a lot of excitement; but only if it's actually what your audience wants. It gets your name in front of new potential clients, encourages engagement from your current followers, and fills your feed with activity. It's also typically more cost-effective (and a lot more engaging!) than paid ads. And with the right tools, it can be refreshingly easy to do.
Unlike random promotions or discounts, a thoughtful giveaway attracts your ideal audience—the ones most likely to convert into long-term clients. The key is making the giveaway feel exciting and aligned with your brand. What we typically recommend is posting a few different polls on your Instagram and in your stories asking your audience what they'd like to see given away. Not only does it give them a chance to participate by voting for their favorite service, it gives you the opportunity to see what your audience's favorite services/products are. That means you can also offer promotions later on in the year -- your people have already told you what they most like!
Start with a Clear Goal
Before you post anything, get specific about what you actually want from your giveaway. Is your main goal to increase Instagram followers? Build your email list for your monthly newsletters? Book consultations for a particular service like injectables or Hydrafacials? Or maybe you're looking to build authority for your expertise. Setting a clear goal is going to help you establish how much you want to give away, and
Once you define your goal, it becomes easier to choose the right prize, entry method, and follow-up plan. For example, if your goal is to book more consultations, your prize might be a free mini-service that naturally leads into a larger treatment. On the other hand, if your goal is list-building, you might require an email signup to enter.
Pick a Prize That Attracts the Right Audience
Not all prizes are created equal. Give away something that showcases your services without attracting freebie hunters who’ll never return. A mini-treatment (think 20 units of Botox or Xeomin), skincare bundle, service on specific areas (laser hair), etc. often works better than a full-service giveaway.
Think about what will excite your dream client—something they genuinely want, that introduces them to your services, and that positions you as an expert provider.
As we shared above, a great way to choose your prize is to just ask your followers! Get them to vote in the comments from a short list of three to five prizes you’re willing to give away. This gets them engaged and excited before your giveaway even begins. It’s particularly effective if your giveaway is based on a specific holiday, like Mothers Day or Fathers Day. Every time they think about the holiday in the weeks leading up to it, they’ll think of YOU and your giveaway. We have helped implement this for clients on an annual basis, and the excitement builds year after year and brings new followers and new clients each time!
Set Clear Rules—and Follow the Platform Guidelines
Every platform has its own rules about giveaways. For example, Instagram and Facebook both require that you state the promotion isn’t sponsored or endorsed by them. Additionally, be sure to clearly outline how to enter, when the giveaway ends, how a winner will be chosen, and who’s eligible.
When creating your entry requirements, keep things simple. Asking people to like a post, follow your page, tag a friend, or share to their story are all effective ways to boost visibility. Just don’t make the steps so complicated that people give up before entering.
Promote It Like an Event, Not Just a Post
One of the biggest mistakes med spas make is only posting about the giveaway once. Attention spans on social media tend to only last for a short time, so instead, treat your giveaway like a mini-campaign. Post about it several times throughout the entry period, and use stories, reels, and even email or in-spa signage to get the word out.
Giveaway Visibility Checklist:
- Choose the platform(s) your audience uses most—typically Instagram and Facebook.
- Design scroll-stopping visuals with clear details on how to enter.
- Write captions that create a sense of urgency and FOMO (“Only 2 days left!”).
- Share across every channel you use—email, stories, website, and even front desk signage.
- Update your post language as the deadline nears to keep momentum going.
Instagram-Specific Tips for a Successful Med Spa Giveaway
Instagram is one of the most effective platforms for giveaway success, especially when your treatments are visual and transformation-focused. Use high-quality imagery, tag your location for local visibility, and include relevant hashtags to reach new people. At Salt Marketing, we’ve seen our clients achieve record follower growth with the right giveaway - it’s all about hitting the right market at the right time with the right prize!
Be sure to encourage tagging friends in the comments—this one action can exponentially increase your reach. Stories are another secret weapon: showing behind-the-scenes prep or sharing entries helps keep the energy high throughout your campaign.
Engage Along the Way
Don’t post and ghost! Instead, make it a conversation. Respond to comments, answer questions, and thank people for entering. This not only boosts your visibility with the algorithm but also shows potential clients that you're engaged and professional.
Announce the Winner Transparently
When the giveaway ends, select and announce your winner publicly. Use a random selection tool and make sure they followed all the entry steps before confirming. You can go live to choose the winner or share the news in a regular post—just be sure it’s clear, celebratory, and on-brand.
Once the giveaway is over, follow up with behind-the-scenes content, thank participants, and share updates from the prize experience (with their permission). This reinforces your professionalism and keeps your audience warm and engaged.
Final Takeaways for a Successful Med Spa Giveaway
Giveaways can be powerful growth tools—but only when done intentionally. Here’s what to remember:
- Be goal-focused. Know what you want the giveaway to achieve.
- Make it simple and enticing to enter.
- Promote it often, across multiple channels.
- Choose a prize that showcases your services to ideal clients.
- Keep the energy up from launch to winner announcement—and beyond.
The bottom line is that giveaways are about more than likes and comments—they’re about growing your business. At Salt Marketing, we help wellness businesses like yours turn social media into a growth engine, with strategies that are both creative and effective. If you're ready to get intentional about your social media, stop guessing and start growing, we’d love to help.
Explore our Med Spa Growth Accelerator and discover how we help med spas like yours turn followers into loyal, paying clients.